Guy Marion

CMO & Growth @ Chargebee | Founder, Brightback (acquired) | Investor & Advisor | Adaptive revenue architecture for the AI era

San Francisco, California, United States

About

I am a revenue-focused leader with hands-on experience growing ARR from $0M - $150M. Areas of expertise include marketing, product, growth, and sales functions in: marketing automation & attribution, CRM, marketing technology, customer service, open source software, and dev tools. I love making Enterprise software accessible to broad horizontal markets, and am an environmentalist interested in tackling global challenges. Quote: “The people who are lucky grind it out, and the people who grind it out get lucky.” -Guy Kawasaki Specialties: -Building multi-million $ARR PLG & sales-led motions -Defining and executing go to market strategy in SMB, mid-market, and Enterprise segments -Building and accelerating revenue and customer growth via inbound, outbound, partner, and online/direct sales channels -Bootstrapping & VC fund raising -Recruiting and building world-class teams -Innovative revenue-oriented marketing: inbound funnel, self-service, marketing automation & nurturing -Partner Ecosystem, API strategy -Unique customer, product, analytical expertise

Experience

  • Chargebee ()
    • Chief Marketing Officer
      Apr 2023 - Present · 3 yrs 4 mos

      Chargebee has become one of the most recognized names in AI billing and monetization - a Gartner-recognized leader trusted by global B2B and D2C brands including Zapier, DeepL, Xero, Lambda, LegalZoom, Gorgias, HeyGen, Condé Nast, and Bloomberg Media, as they launch and evolve usage, hybrid, and credit based business models. As CMO, I lead marketing and growth at Chargebee, spanning global product marketing, digital, ABX, field marketing, communications & brand, BDR, design & creative, and operations. My leadership has been pivotal in launching Beelieve, our industry conference, in re-engineering our go-to-market stack and AI-first approach to marketing and team growth, and in growing pipeline and revenue continuously for 3+ years.

    • General Manager, Chargebee Retention (formerly Brightback)
      Jan 2022 - May 2023 · 1 yr 5 mos

      As acquired CEO, I led the Brightback integration spanning product and engineering, sales, and go to market teams, including rebranding and scope expanding as Chargebee Retention. We deliver automated customer retention solutions to D2C and B2B subscription businesses like Condé Nast, Pret a Manger, and Typeform. I have top line and P/L responsibility for the growth of Chargebee Retention’s products, team and revenue worldwide.

  • Limited Partner (LP) at FirsthandVC
    Jun 2022 - Present · 4 yrs 2 mos

  • CEO & Founder at Brightback
    Jan 2018 - Jan 2022 · 4 yrs 1 mo

    Brightback (acq. by Chargebee in 2022), the automated customer retention company, is on a mission to help subscription-based businesses grow customer lifetime value while delighting users. Our remote-first team brings SaaS and subscription experience from companies like Zendesk, Salesforce, LinkedIn, Twitter, Autopilot, BrightRoll, and Heap Analytics, and we are backed by top Silicon Valley VCs and investors.

  • Investor / Advisor to MyVR (acq. by Guesty) at MyVR.com
    Oct 2014 - Apr 2021 · 6 yrs 7 mos

  • Entrepreneur In Residence at Matrix Partners
    Dec 2017 - May 2018 · 6 mos