United States
Dynamic and results-driven, I bring a visionary track record in advertising, marketing, and communications by building, scaling, and transforming businesses across highly competitive markets in United States, Canada, the Middle East, North Africa, and the GCC. Recognized for integrity, foresight, and resilience, I thrive on solving complex challenges through bold thinking, culturally attuned insights, and precision execution. My career has been defined by guiding organizations through growth, transformation, and moments of impact. Throughout my career, I’ve led high-impact initiatives across diverse industries, including: • Automotive • Banking & Financial Services • Entertainment • FMCG • Government & Public Sector • Healthcare • Hospitality • IT & Tech • NGOs & Non-Profit • Real Estate & Retail Core Expertise: • Strategic Influence & Communications Architecture • Corporate, Brand, Marketing & Political Strategy • Business Development & Market Expansion • Public & Political PR Advisory • Cross-Functional Leadership & Stakeholder Engagement • Integrated Campaigns (Digital, Media, Content, Experiential) • Media Relations, Buying & Monitoring • Start-up Launches & Go-to-Market Execution • Narrative Framing & Influence Engineering Whether navigating nation-branding mandates or leading C-suite advisory engagements, I bring a rare blend of regional expertise, global vision, and executional excellence, turning strategy into influence, and influence into legacy.
Counsel C-suite leaders and organizations on strategic communications, brand positioning, and market growth across competitive sectors. Design and oversee high-stakes campaigns that align business objectives with influence strategies, delivering measurable impact and strengthening reputation. Act as a trusted partner to leadership, shaping critical decisions and guiding organizations at the highest level.
Developed and executed tailored communication strategies, contributing to over 15% revenue growth for clients across sectors including FMCG, real estate, technology, healthcare, and governments. Designed and implemented integrated marketing campaigns that elevated brand awareness by up to 30% within one year, using multi-channel activation. Advised C-level executives on strategic growth, competitive positioning, and media engagement, driving improved market visibility and stakeholder alignment.
Led 360° integrated communications campaigns that connected people through experiential, offline and online social content with engaging results for prominent brands including AMC Cinema, L’Usine Almarai Baked Products, 7DAYS and AlYoum Poultry (i.e.: AlYoum achieved a sales volume growth of 13% in Retail and a 611M USD in sales revenue). Oversaw social media and digital content strategies, generating i.e. 90M+ views for Alyoum.
Managed Almarai Juices account, driving over 392M USD in sales through innovative campaigns. Repositioned Nutrition & Diet Centre as a leading brand in healthcare services via targeted efforts.
Secured and managed high-profile accounts, including Mars’ Chocolate Public Relations, Hyundai CV, Tata, L’Oreal and Jaguar & Land Rover, leading business development and expanding market reach. Retained existing clients’ relationship & won Jaguar & Land Rover pitch on a retainer basis.
Managed strategic 360° communications plans for Pepsi & Diet Pepsi across the GCC & MENA region, by maximizing the brand’s visibility on main platforms such as football and music projects like Arab Idol, The Voice, and X-Factor with remarkable ROI results. Received PepsiCo recognition in 2011 for the best campaign execution for "Live For Now".