Singapore, Singapore
A commercial growth leader and Go-to-Market strategist with 10+ years of experience scaling digital businesses and leading high-performing teams across APAC and EMEA. My expertise lies in navigating complex regional nuances, architecting global-scale project management, and aligning cross-functional teams to drive massive commercial impact. Throughout my career at Google and in the startup ecosystem, I have specialized in turning strategic vision into tangible revenue: - Unlocked $30M+ in annual incremental revenue by orchestrating a tiered Go-to-Market strategy. - Generated $20M+ in global incremental revenue by spearheading a comprehensive app retail strategy. - Delivered +20% YoY incremental revenue growth while directing a regional team as Head of APAC Growth Consultants. - Identified a new market opportunity and scaled a playable ads business unit from zero to $10K in daily revenue. Whether I am expanding regional market share, coaching senior sellers, or designing data-driven sales frameworks, I thrive on building the strategies and the teams required to win in highly competitive landscapes.
- Strategic Leadership: Drive cross-functional collaborations across the region, delivering innovative solutions in Measurement, AI, and App testing to generate direct revenue impact. - Sales Enablement: Ideated, built, and piloted new sales solutions to equip regional sellers with actionable data, unlocking over $2M+ in incremental revenue per quarter. - Program Scaling: Scaled strategic quality initiative to 200+ customers by aligning leadership across teams & regions.
- Team Leadership: Directed a high-performing regional team of Growth Consultants, consistently exceeding quarterly expectations and driving +20% QoQ incremental revenue growth for 3 consecutive Q's. - Talent Development: Managed end-to-end team resourcing, successfully hiring, onboarding, and mentoring new talent while driving exceptional internal team feedback metrics. - Operational Excellence: Solved a critical global data visibility challenge by partnering with Sales Finance, Product, Sales Leadership to build & scale an impactful cross-functional solution.
- Revenue Generation: Led the global Apps Retail strategy, empowering a working group of sellers across markets to generate $30M+ in incremental revenue during peak seasonality. - GTM Strategy: Orchestrated the global rollout of a tiered Go-to-Market strategy, driving 45+ implementations and unlocking $20M+ in estimated annual incremental revenue. - Mentorship: Recognized for team leadership, winning the APAC Sales Mentoring Competition for coaching and developing core team members.
- Zero-to-One Growth: Launched and scaled a net-new Playable HTML5 ads business unit from zero to profitable growth. - Executive Leadership: Directed a team of media buyers and creative designers, reporting directly to the CEO, overseeing all operations and pipeline management.
Led programmatic relationships with global S2S and RTB demand partners on the MobFox SSP.
Commercial Strategy & Execution: Identified and executed new business opportunities for the Video, Mobile, and Sales teams, optimizing processes to increase bottom-line profitability.