Berlin, Berlin, Germany
Head of Product @Zalando
Shaping the future of fashion advertising at Zalando, leading product across Search & Display Ads and the Visibility Marketplace, the platform where thousands of brands meet Europe's largest fashion audience. Focused on transforming Search advertising and performance advertising products with an ownership expanding through user response models, auctions and bidding, tracking, attribution and operator / partner experiences on the platform.
Leading the product management of the consumer tech domain in Europe.
Owner of the company's product strategy and led the product team that delivers impactful product decisions for all its enterprise partners. Led, wrote and implemented pricing and optimisation strategies Kickstarted Remerge’s in-app Video business from ~2% to 70% of its revenue ($100m/year by 2022) Grew UA business from 0 to $1million at its kickstart Grew Android business while ATT, reduced campaign management time needed by 90%. Worked with Google directly on building the Privacy Sandbox Stack. Pioneered the strategic redirections towards user acquisition and Android retargeting in response to market changes, notably the iOS ATT update.
Led the product of Coda that focused on end to end optimisation of publishing games and player experience Owned partnerships for growth and operations of the company in early stage Bootstrapped the in-app video ad business, working with all leading networks and mediation platforms, leading to $50K/day revenue Implemented and managed pricing levels / strategies for in-app video advertising Designed and led the building of Coda Platform: game building platform of SDKs, backend and data support, web interface for research and quick prototyping
Led the unification of advertising revenue across 6 European countries, harmonising diverse company branches under a cohesive strategy Developed and executed a dual-focused plan, enhancing programmatic revenues and creating unique ad experiences Achieved a 7% YoY increase in RPM across Europe, managing a platform generating $100 million in annual revenue and owning the PNL Collaborated with all product teams of OLX Group for implementing the new advertising platform to all EU businesses