Amsterdam, North Holland, Netherlands
Most SMEs hand their ad budget to junior agency staff and get templated strategies back. I built Malt Media to fix that. Senior-level Google Ads and Paid Social management for businesses spending €3K–€30K/month. I've worked alongside WPP, Omnicom, Publicis and Dentsu. I know how they operate. I've managed €150M+ in ad spend across 52 markets for brands like Diageo, Heineken, LG, Optimum Nutrition, Vodafone, Cartier and Boots. Now I apply that experience to SMEs who deserve the same standard of thinking, without the agency overhead. 4X ROAS delivered for SME clients on Google Ads and Paid Social. Up to 65% of new customer revenue driven through paid media for clients expanding into new markets. Full-stack management across Google and Meta, one senior person accountable for all of it. No account managers between you and the work. No junior staff learning on your budget. You get the strategy and the execution from the same person. I work with e-commerce brands, DTC businesses, and professional services SMEs in AU, NL, UK and US, typically spending €3K–€30K/month on paid media and not seeing the return they expected. If that sounds like your situation, DM me or email [email protected]. I offer a free consultation to start.
•Founded Malt Media to deliver enterprise-grade Google Ads and Paid Social to SMEs across AU, NL, UK and US. •Scaled SME clients to 4X+ ROAS managing full-funnel paid media across Google and Meta. •Grew new customer acquisition to 65% of revenue for clients through targeted paid media strategies.
- Set and lead the Retail Media strategy across Amazon and key European retailers, driving revenue, visibility and profitable growth. - Run the Retail & Performance Media COE, building scalable processes, frameworks and measurement standards for all markets. - Oversee agency performance, ensuring world-class execution and continuous optimisation. - Connect media with commercial priorities, aligning campaigns to promos, stock positions and category objectives across EU markets. - Use data and analytics to guide decisions, turning signals from Pacvue, AMC, GA4 and market performance into clear actions. - Accelerate capability and consistency, coaching markets, improving ways of working and championing test-and-learn. - Own senior-level reporting, delivering simple, insightful narratives that influence quarterly and annual planning.
- Search Engine Marketing (SEM) - Social Media Marketing (SMM) - Display & Video Advertising - Content Marketing - Email Marketing - Website Optimisation - Analytics - Marketing Strategy
•Managed Retail Media and performance campaigns for one of the world’s largest drinks companies across EU markets. •Connected media strategy to commercial priorities — aligning spend to promos, stock and category objectives. •Delivered senior reporting that shaped quarterly and annual planning across the business.