São Paulo, Brazil
I grew Shopify's market share in Brazil from 4% to 22% in 12 months. I scaled Red Bull's digital audience from 8M to 15M followers, making Brazil the brand's #2 global digital market. I launched a marketplace that grew from $12M to $65M in revenue. I'm a Marketing & Communications Executive (CMO | Head of Marketing) with 15+ years leading go-to-market strategy, brand positioning, and growth for global companies and AI-driven startups — across Brazil, Europe, and the US. I've worked with Shopify, Red Bull, DAZN, TV Globo, and Defined.ai, building multicultural teams and campaigns that operate at global scale. My background is unusual for a marketing executive: I started as a journalist. That foundation gave me something most marketers lack: a genuine editorial instinct. I know how to find the story inside a product, make it land with real people, and build content ecosystems that create sustained brand equity, not just short-term traffic. What I do best: → Go-to-market strategy for tech companies entering new markets (B2B & B2C) → Brand positioning and narrative development → Content ecosystems: editorial, social, video, influencer, SEO/GEO, creator programs → Creative PR and media partnerships at scale → Building and leading cross-functional, high-performance marketing teams → Revenue growth through brand strategy and market expansion LinkedIn Top Voice since 2018. Weekly columnist at UOL, one of Brazil's largest news portals. International speaker across 6+ countries, including Web Summit and Portugal Digital Summit. Online instructor at Domestika: 5,000+ students, 99% approval rating. I speak English, Portuguese, and Spanish fluently. 🇧🇷🇵🇹 Brazilian with Portuguese citizenship (EU passport). 📩 If you're looking for a senior marketing leader who can drive strategy, creativity, and real execution: let's talk.
Weekly columnist covering digital culture, consumer behavior, and marketing strategy at UOL: one of Brazil's largest and most-read news portals, with over 100 million monthly unique visitors. • Publishes weekly analysis on digital trends, communication strategies, and the intersection of technology and business. • Column consistently ranks among UOL's top-read business sections, reaching senior marketing and tech professionals across Brazil's digital ecosystem. https://economia.uol.com.br/colunas/gustavo-miller/
Providing fractional CMO and strategic marketing leadership to global brands, media groups, SMBs, creators, and executives: delivering brand positioning, go-to-market strategy, and content programs across 5 countries. • Clients include Meta, Wix, LinkedIn, Web Summit, UOL, Cofidis. • Campaigns and projects delivered across Brazil, Portugal, Aruba, Belize, and the United States. • Active as a public speaker and mentor at international conferences (Aruba Chamber of Commerce and Industry, Belize Tourism Board, and ACEPI: Portugal Digital Summit), with engagements covering marketing strategy, digital transformation, and content leadership.
Yampi is Brazil's leading e-commerce SaaS platform for SMBs, serving 170K+ active merchants. Promoted to CMO to lead Yampi's brand transformation and growth marketing during a critical expansion phase. • Drove a UGC-powered TikTok strategy that helped client Always Fit become the #1 best-selling product on TikTok Shop Brazil. • Tripled lead volume and doubled MQL generation through performance-driven campaigns and a CRM automation overhaul integrating a new marketing platform. • Built a PR engine from scratch: secured 100+ media placements in under 6 months, driving measurable increases in brand awareness and share of voice. • Led a full brand repositioning and communication overhaul: redefining brand voice, visual identity, and digital presence, supporting Yampi's growth into one of Brazil's top 3 e-commerce platforms. • Launched Yampi's first industry event and podcast series (10 entrepreneur episodes), positioning the brand as a thought leader in Brazilian e-commerce. • Managed a 12-person cross-functional team (Growth, Content, Events, PR) and a $10M+ annual marketing budget, reporting directly to the CEO.
Defined.ai is an AI data company building the world's largest marketplace for ethically sourced machine learning training datasets. Led the U.S. marketing function from the ground up, integrating brand, B2B product marketing, and demand generation to support a $65M revenue growth target. • Created and launched the Ethical AI Manifesto — a comprehensive thought leadership program that established Defined.ai as a credible voice in responsible AI, generating significant press coverage and industry recognition. • Designed and executed go-to-market and demand generation programs aligned with Sales and Product roadmaps, using performance marketing and automation tools. • Grew organic pipeline through targeted SEO/SEM, content programs, and event activations at key AI and data industry conferences. • Hired, onboarded, and managed a 6-person marketing team across brand, content, SEO/SEM, and events.
As one of the first 3 international marketing managers at Shopify, I played a key role in driving the company's global expansion with a focus on Brazilian and Latin American markets. Promoted from Content Lead to Marketing Manager in July 2021. • Grew Brazil's market share from 4% to 22% YoY, helping position Shopify as the #1 e-commerce platform in the country: contributing to ~500% growth in two years. • Designed and executed Shopify's go-to-market strategy for Latin America, including localization playbooks, platform-specific content, and creator partnerships with TikTok, Canva, and key affiliates. • Led cross-functional work across content, SEO, influencer marketing, community management, events, and performance marketing — managing a 10+ person outsourced team and external agencies. • Built and scaled branded content across YouTube, blog, email, Telegram, webinars, and online courses, establishing Shopify as an educational authority for Brazilian entrepreneurs.