Günther Van Der Steen

CRM & Marketing Automation Expert

Destelbergen, Flemish Region, Belgium

About

★ Analytical mindset and hands-on personality ★ Extensive experience in CRM ★ Customer journey optimization ★ Passionate about marketing automation ★ Customer centric and data driven

Experience

  • Personal goal pursuit at Career Break
    Apr 2023 - Present · 3 yrs 3 mos

  • Global Marketing Automation Specialist at TVH
    Jun 2020 - Apr 2023 · 2 yrs 11 mos

  • Database Manager at Profacts
    Jul 2019 - Jun 2020 · 1 yr

  • Business & Decision (3 yrs 4 mos)
    • CRM Manager at Renault Belux
      Mar 2017 - Jun 2019 · 2 yrs 4 mos

      - Responsible for the CRM strategy of Renault and Dacia Belux - Ownership of CRM budget of Renault and Dacia Belux - Analysis of data flows and definition of data quality optimizations - Reporting on campaign and lead conversions

    • xRM Consultant
      Mar 2016 - Jun 2019 · 3 yrs 4 mos

      - Functional analysis for CRM and marketing automation projects - Implementation of MS Dynamics CRM

  • CRM Consultant at BMW Group Belux
    Dec 2012 - Feb 2016 · 3 yrs 3 mos

    - Creation and implemention of customer acquisition and retention activities for the BMW brands - Monitoring of lead generation activities - CRM consultant to the marketing departments of the BMW brands