Belgium
An accomplished entrepreneurial business leader with over 15 years of global expertise in people and project management, branding, innovation, scaling eCommerce business, digital marketing, marketplace management, and customer experience. Has led cross-functional teams and delivered high-impact projects across multiple sectors and countries for prominent global companies, including Procter & Gamble, Henkel, and Akzo Nobel. Skilled at thinking tactically, conceptually and creatively in all areas of the project management and marketing. Recognized for being highly organized, adaptable, agile, and an exceptional communicator. Driven by a passion for brand growth, talent development, and community building. Lived, studied, and worked across seven countries; Turkey, Belgium, Germany, United Kingdom, Netherlands, Czech Republic, and United Arab Emirates, developed deep cross-cultural competence and adaptability to diverse environments. Full working competency in three languages (Turkish, English, and German), with executive MBA and BSc in Engineering. SKILLS Leadership & People Management: Successfully led cross-functional teams including eCommerce, FMCG, and manufacturing of up to 10 employees, extensive experience managing global teams across multiple sectors, managed suppliers, designers, and key stakeholders. Brand Management: Brand development and positioning, visual identity creation, and multi-channel communication strategies Innovation & Project Management: Strong leadership, problem-solving, resource management, cross-functional collaboration Product Management & Marketplace Development: Shopify, UI/UX Design, Google Analytics, SEO, Digital and Content Marketing Customer Experience Management: Customer journey mapping, community building, user engagement. Skilled in emotional intelligence, employee engagement, and fostering customer loyalty through personalized experience.
Turkiye’s biggest marketplace for handcrafted goods, appx. 4000 artisans from 75 cities of Turkiye, 350k products, 10 employees • Co-founded and played a pivotal role as Chief Brand & Customer Experience Officer in establishing MiaMano.com, an online curated marketplace for creative small businesses specializing in handcrafted items. • Spearheaded the development and execution of the company’s business strategy, focusing on market positioning, user acquisition, and revenue growth. • Led cross-functional teams in various areas, including marketing, operations, and technology, to ensure seamless marketplace platform operations and customer experience. • Established and maintained strategic partnerships with artisans, suppliers, and vendors to expand product offerings and enhance the platform’s value proposition. • Implemented optimized operational and marketing strategies resulting in a significant increase in user acquisition and revenue generation. • Developed and nurtured strong company culture centred around creativity, innovation, and customer-centricity. • Oversaw budgeting, financial planning, and fundraising activities, ensuring the company’s financial health and sustainability. • Lead a dynamic team responsible for content marketing, social media marketing, and creative design activities. • Develop and execute comprehensive content marketing and external communication strategies to enhance brand visibility, engage target audiences, and drive organic traffic. • Oversee the planning, creation, and distribution of high quality, SEO optimized content across various channels, including social media channels resulting in a significant increase in website overall and organic traffic, 50% of all traffic comes from organic sources.
Brand and product development strategy for a range of emerging and established clients across design, fashion, and lifestyle with a focus on sustainability
• Led open innovation and innovation efforts in a prominent paint and coatings company by aligning new product developments with consumer trends and behaviours, targeted promotional efforts to drive brand recognition and market penetration pf Dulux brand. • Successfully managed the conception, development, and launch of numerous innovative products that met market and customer demands (Example, New bucket systems with integrated brushes) • Cultivated a culture of open innovation by establishing collaborative partnerships with universities worldwide. • Pioneered a ground-breaking project that revolutionized the consumer experience in the paint industry. This innovative system enabled users to virtually test any paint colour using their iPad, providing a seamless and interactive way to envision colour choices on their walls. • Conducted comprehensive market research and analysis to identify emerging trends, enabling proactive adjustments to product development strategies. • Championed cross-functional collaboration, bridging the gap between R&D, marketing, and sales teams to ensure the successful introduction and commercialization of new products. • Demonstrated exceptional project management skills, ensuring timely and cost-effective execution of innovation projects, and consistently meeting, surpassing performance metrics.
• Responsible for Consumer and Professional Adhesives’ packaging development and packaging project management. Supplier qualifications/management, packaging standards preparation and implementation. • Leading cost saving, re-engineering and innovation projects in the global scope for sealants. • Developing strategic procurement plans for WE packaging material spending, identifying suppliers and leading technical supplier management, and supplier audits. • Leading “Global Packaging Platform” within Adhesive Technologies business unit. • Coordinating Henkel Adhesive Technologies packaging organizations in the global scope. • Contributing to the design and implementation of regional and global sourcing plans by providing regional and global support together with Purchasing in “Twin Team” concept, ensuring an optimal total cost of ownership for packaging materials. • Periodic controlling of the packaging portfolio and definition of cost optimization initiatives as well as ensuring the use of all internal synergies in packaging development. • Process owner for PARADE (artwork, pre-press data development and approval process) in Adhesive Technologies business unit. • Had one direct report.
• Responsible for sealants product packaging designs, packaging projects, test activities for pack materials, coordination of launch / re-launch, new product development, and artwork process with marketing. Supplier qualifications, packaging standards preparation and implementation within Adhesive Technologies business unit. • Led “Spider” complexity reduction project in Sealants and Construction Adhesives business unit as a technical point of contact which roughly resulted in savings packaging of € 400,000 p.a. • Led “Hard Cut” and “Seam” harmonization projects in Sealants business unit as a technical point of contact with strong co-operation marketing, production, supply chain, purchasing and design agencies which completed in three months prior to planned project deadline. • Led harmonization project on cartridges and belongings which resulted in savings of € 540,000 p.a
• Responsible for Baby Care (Pampers, Prima) & Fem Care (Always, Alldays, Orkid) product packaging on-line and off-line quality, packaging projects, coordination of artwork process, supplier qualifications, packaging standards preparation and implementation. • Responsible for Material Supply & Design Organization and localization projects, co-ordinated relationships with other P&G sites and suppliers. • Led project on local supplier qualification in Baby Care & Fem Care which roughly resulted in savings of $ 350,000 p.a. • Coordinated Baby Care pallet configuration optimization with line people and external customers which resulted in logistic savings of $ 167,000 p.a. • Initiated “Packaging Optimization Project” in Fem Care augmenting leadership position in local market, managed close corporation with artwork agencies; net project value is $ 84,000 p.a. • Participated in quality maintenance project for fem care packaging failures; reducing on-line defects by 60%. • Re-applied “Sustainable Pallet Quality Programme” from Western Europe P&G sites. • Led quality maintenance project for unstable pallets with suppliers resulting in savings of $ 217,000 p.a. • Participated loss elimination projects as an Administrative & Support Pillar Member. Represented quality assurance department and re-designed work processes (i.e. consumer complaint system) of quality assurance department. • Trained more than one hundred line people and operators to promote and establish “Shelf Quality Measures” programme, contributed shelf quality checks through monthly. • As a part of internal marketing, took ownership of the “Competitive Display” system, contributed on shelf packing controls, product and competitive analysis. • Conducted internal and external quality systems audits as a quality system key element owner. • Had one direct report.