Istanbul, Türkiye
9 adjectives to describe me: Fearless polymath, instigator of change, hardworking and passionate, creative and curious, detail-oriented, self-motivated and analytically minded. Digital Marketing Manager with more than 5 years of experience, developing and driving marketing initiatives as well as managing marketing campaigns. Success in marketing automation and conducting original marketing campaigns. Coordination of the roll-out of prioritized CRM - Salesforce initiatives/projects to users, training users on CRM applications, and providing ongoing support to CRM users. Effective communicator with great problem-solving skills and excellent time management abilities. I am enthusiastic about learning new skills and technology. I believe in teamwork and collaborative culture.
Drive and lead the digital transformation projects for the firm. Collaborate with HQ and local BUMs to plan and execute Pardot campaigns (content development - Visuals) and analyze and report campaign results. Manage, drive, and report on improvements with my company's B2B platform, as well as plan campaigns to increase customer interaction. Control-run-report lead management program; collaborate with the commercial team to drive lead management. Salesforce Key User Responsibilities Increase the visibility of the company TR on social media platforms and throughout the company's global network. I work with the following platforms and channels: - Salesforce - Salesforce Pardot - Sitecore Experience PlatformTM (XP)
•Coordinated with other departments in launching new products to meet company expectations, strategies and goals. •Planned and implemented marketing mix activities according to approved brand strategy, including promotional programs, marketing research projects,event marketing, PR and advertising activities. •Managing and optimizing branding and customer acquisition campaigns on all marketing channels. •Defining the right KPIs and conducting analysis of campaigns in order to have a deeper understanding of the target audience. •Collobarating with marketing, product and sales teams to define growth journey and improve customer acquisition, engagement and retention. •Initiated A/B testing on subject lines, calls-to-action,and headlines that increased open rates and customer engagement. •Creating and managing email campaigns for customers. •Able to analyze and report on the performance and efficiency of campaigns. •Worked directly with HQ.