Türkiye
• Lead two product domains (Tech & Data), owning product strategy, roadmap prioritization, and execution across cross-functional teams. • Own impact analysis for major initiatives by defining success metrics, building measurement frameworks, and evaluating results across business, product, and data KPIs. • Conduct pre- and post-launch impact analysis, including experiment design, KPI tracking, and insights generation to inform product decisions and iterations. • Own backlog prioritization, sprint planning, and delivery tracking to ensure timely execution of high-impact initiatives. • Partner closely with Engineering, Data, Commercial, and Growth teams to align product initiatives with business and analytics goals. • Led AI-powered personalization to improve promo relevance, reducing operational load and increasing promo CVR. • Launched a new promo mechanic end-to-end, improving LTV and contribution profit. • Improved promo discoverability and multi-offer experience across cart and checkout. • Redesigned the end-to-end promo journey leveraging user research and behavioral data, delivering a new discovery and redemption experience that significantly increased promo adoption and enhanced overall user satisfaction. • Provide direct leadership and coaching to Product Managers, supporting growth, ownership, and delivery quality. • Led the internal data guild to scale experimentation practices, standardize key metrics, and promote data-driven decision-making across teams.
Dedicated to fostering growth through user-centric strategies. Leads the Incentives team within GetirMarket, specializing in optimizing the Incentives panel and app.
Yemeksepeti is the pioneer food & market delivery business in Turkey and was acquired by Deliveryhero. Responsible for enhancing core Web/mWeb flows as part of DeliveryHero Web Experience Team
Milestones: • Yemeksepeti Pandora infra migration project was completed in June 2022. • 8-BIN digits adoption was deployed on 8th April 2022. • Yemeksepeti Kurye App was launched on 6th April 2022, enhancing riders’ experiences who work with Yemeksepeti. • A new service (called Delivery Area Service) was launched which optimizes the number of orders on 23rd Dec 2021. Responsibilities: • Supporting 5 cross-functional teams (Checkout, Payment, Search, QComm Teams) and a project (Rider App) • Checkout&Payment: Individual and Corporate Wallets, fraud preventions, working with banks, Mastercard, PayCore, and CSOs. • Search: Filtering and sorting of restaurants, delivery areas of restaurants, and local shops • QComm: 3rd parties integrations, BackOffice tools
With the “creation of the future of banking” vision, aim to create intuitive, engaging experiences that people want to visit, use, and visit again, which knows how a product should look, feel and work, and understand what users need and want in the digital space and in real life. Responsibilities: • Transforming mindset from “Customer” to “Ecosystem”, from "Channels" to "Touchpoints" • Transforming and designing customer-faced services and touchpoints like Akbank Mobile, Akbank ATM, Akbank Chatbot, Mobile Point of Sale App and Tosla App in terms of Social, Smart, Future-Proof & Rewarding Banking • Transforming organizational culture into more Design-Centric Ecosystem • Curating design workshops & internal training • Collaborating with other departments to position Akbank as a lead company in Design.
Improving the user experience of existing products and creating new products for a variety of sectors including telecommunication, insurance, retailer, e-commerce, banking. Some of my responsibilities were: • Conducting usability tests, • Benchmarking, • Heuristic Analysis, • Designing workshops with attendees and stakeholders, • Wireframing, • Prototyping
UX Researcher