Gul Kocadag, MSc

Senior Strategic Planning and Tariff Manager with experience in driving the development and implementation of the electricity distribution and supply company’s strategic plans and tariff structures.

Istanbul, Türkiye

About

As a highly analytical and dedicated strategic planning and tariff analyst with a solid academic background, I have extensive experience in leading and contributing to developing and implementing strategic plans and tariff structures for electricity distribution and supply. Throughout my career, I have consistently demonstrated my ability to enhance profitability and ensure the financial health of businesses. My expertise spans a wide range of areas, including tariff management, strategic planning, financial analysis, regulatory compliance and risk management. In my career journey at AKSA Electric Group, as a Senior Strategic Planning and Tariff Manager, I analyse and manage various tariffs, regulations, and pricing structures governing electricity distribution and supply, ensuring compliance, financial viability, and strategic alignment. I report directly to the CEO, CFO, and Executive Board, overseeing EMRA reporting and institutional reporting related to tariffs. My achievements include successfully overseeing the efficient delivery and supply of electricity to over 2 million residences and businesses, resulting in a combined revenue exceeding USD 200 million. Prior to my current role, I worked as a Tariff & Regulation Analyst at Akenergy & CEZ JV, contributing to strategic business modelling and ensuring reliable energy delivery to over 1.5 million customers in Western Turkey. Apart from these roles, I am also a member of the Electricity Distribution Services Association's Tariff Working Committee, where I actively contribute to shaping industry standards and practices. Additionally, I hold an MSc in International Management with a focus on Finance from Queen Mary University of London and a BSc in Industrial Engineering from Yildiz Technical University, which supports my hands-on experience. With a broad knowledge and expertise, I am confident in my continuous learning and adaptability to changing regulatory landscapes in the industry and do my best to drive impactful analyses for the company's tariff management challenges and complex situations. You may find my career background details in the 'Experience' section.

Experience

  • Senior Strategic Planning and Tariff Manager at Aksa Enerji Üretim A.Ş.
    Jun 2013 - Present · 13 yrs 1 mo

    • Analysed and managed various tariffs, regulations, and pricing structures governing electricity distribution and supply to customers involving a combination of regulatory compliance, financial analysis, and strategic planning. • Formulate tariff strategies and offer tariffs in accordance with market conditions, and cost considerations, ensuring the company's growth and sustainability. • Conduct financial analysis, modelling and market research to assess the impact of various tariff scenarios, operational changes, and investment decisions on the company's revenue, profitability, and financial health. • Engage in discussions and negotiations with regulatory bodies to influence energy policies and regulations to secure company's operations and objectives. • Report directly to the CEO, CFO and Executive Board, responsible for EMRA (Energy Market Regulatory Authority) reporting and institutional reporting related to the tariff. • Monitor and control Financial Reporting and Annual Revenue Adjustment Declaration Tables and analyse as-is/to-be operating expenses. • Support creation of gross profit budgets, conduct risk analysis and revise budgets based on tariff unit prices/volume changes.

  • Tariff & Regulation Analyst at Akenerji
    Feb 2010 - Jun 2013 · 3 yrs 5 mos

    • Managed electricity distribution and supply operations for an extensive network spanning over 1.5 million homes and businesses in Western Turkey, ensuring seamless and reliable energy delivery to customers. • Significantly contributed to the strategic business modelling endeavours led by the CEZ Board Member, focusing on critical tariff-related aspects, resulting in the development of robust and sustainable operational frameworks. • Oversaw various aspects of the company's operations, financial planning, and regulatory compliance. • Studied and interpreted tariffs and pricing structures set by the EMRA and industry standards. • Facilitated transfer of CEZ Board Member’s extensive expertise in distribution and supply to the Turkish sector for growth. • Reported directly to the CEO, CFO and Executive Board of SEDAS. • Played a key role in transforming a state-owned institution into a multinational company through restructuring and creating regulatory and tariff operations.

  • Market Research Analyst at KAE
    Apr 2009 - Sep 2009 · 6 mos

    • Thoroughly investigated the landscape and technology trends of the Turkish credit card market and contactless payment scheme, identifying key issuers and acquirers and generating insights that contributed to strategic decision-making. • Contacted credit card issuers, acquirers, and merchants across diverse industries and conducted in-depth phone interviews with senior business decision-makers to gain insights into merchant pricing strategies of acquiring banks.

  • Finance Assistant at MJR Consultancy - Education Management Solutions
    Jan 2008 - Apr 2009 · 1 yr 4 mos

    • Oversaw finance processes by working closely with headteachers, school governors, and local education authorities. • Provided project and administrative support to the consultants for the achievement of education project milestones. • Efficiently processed and managed orders, petty cash, and car mileage and followed overdue debt, as well as overseeing accounts payable and receivable functions, leading to accurate financial records and improved financial control. • Conducted internal audits of the 2007 and 2008 accounts, resulting in the identification of key insights that directly informed the development and implementation of a new pricing strategy, driving improved profitability. • Assisted the Director in maintaining company accounts, ensuring financial accuracy.

  • Barista Supervisor at Starbucks
    May 2004 - Dec 2007 · 3 yrs 8 mos

    • Worked as part of a dedicated team, coaching new and existing partners, delegating responsibilities as well as dealing with stock and order management.