Mexico City, Mexico
Senior commercial leader with more than 14 years of international experience in consultative sales, enterprise business development and market expansion across SaaS, cybersecurity, telecommunications, media & entertainment and professional services. Throughout my career I have focused on identifying complex business challenges and designing commercial strategies that connect technology, services and measurable ROI. I have led market expansion initiatives across LATAM and Europe, built partner ecosystems and developed high-quality pipelines through structured consultative methodologies including SPIN, MEDDIC and Gap Selling. My work typically involves engaging senior executives and decision makers to design strategic solutions that support growth, digital transformation and operational efficiency. Areas of Expertise: • Consultative B2B Sales • International Business Development • Market Expansion Strategies • Strategic Partnerships & Channel Development • Enterprise Account Management • Pipeline Development & Revenue Growth • Commercial Team Leadership
Led business development efforts for a technology solutions provider specializing in cybersecurity and cloud infrastructure. Focused on securing contracts for SaaS, DaaS, and PaaS offerings in high-risk industries such as telecommunications, finance, and healthcare. -Increased revenue by 40% by securing contracts with major telecommunications and finance clients, offering robust cybersecurity solutions tailored to evolving digital threats. -Played a pivotal role in expanding the company’s market presence into three new regions, introducing comprehensive digital transformation strategies. -Formed strategic partnerships with top technology vendors, enhancing the company's competitive position by offering integrated, secure cloud-based services.
Consulted on digital transformation in the healthcare sector, focusing on introducing advanced cybersecurity measures for patient data protection and expanding the company’s imaging service offerings. -Achieved a 35% growth in revenue by implementing new digital services, improving customer acquisition, and securing patient data with cybersecurity protocols. -Launched a digital marketing strategy that increased online bookings by 30%, with a focus on secure channels for patient engagement and data handling.
Led the expansion into LATAM for Magine Pro’s OTT and streaming SaaS solutions. Closed strategic deals with media and telecom companies, helping them launch and scale direct-to-consumer platforms. Built and nurtured a sales pipeline across broadcasters, telcos, and content providers. Worked closely with product teams to align client needs with Magine Pro’s technology. Skills: Strategic Sales Planning and Execution | Multilingual Communication and Coordination | Partnership Development and Management | Full Sales Cycle Management | Consultative Sales Approach | Key Account Management | Market Expansion and Growth Strategy
Opened new opportunities in Europe and Latin America by introducing Magine Pro’s B2B SaaS platform to streaming players and content owners. Consulted clients on multi-DRM, scalability, and monetization strategies for OTT. Initiated partner programs to strengthen Magine Pro’s reseller ecosystem. Sales Management | New Business Development | Customer Relationship Management (CRM) | Business-to-Business (B2B) | Business Planning | Market Research | Operations Management | Product Development | Sales Operations | Recruiting | Sales Processes | Customer Satisfaction | Direct Sales | Digital Marketing | Finance | Business Analysis | Lead Generation | Social Media Marketing
During my career at Jump TV Solutions, I concentrated on establishing brand identity, forming strategic alliances with local partners, and establishing new business opportunities. -Accomplished sales goals via successful direct engagement strategies. -Developed specialized sales processes tailored for different business types, including OTT, SVOD, AVOD, Broadcasters, and Pay TV Operators. -Created and optimized analytical reports, offering valuable recommendations and visualizations that helped construct a better algorithm selection process. -Ensured timely and accurate data utilization to stay ahead in the rapidly evolving industry. -Directed and contributed to strategic initiatives involving analytics solutions (e.g., Google Analytics), advertising solutions (e.g., Google Ads), CRM solutions, and similar services, optimizing performance for enhanced sales outcomes. Skills: Sales Management | New Business Development | Sales and Marketing | Sales Operations | Direct Sales | Sales Processes | Customer Satisfaction | Business to Business (B2B) | Customer Relationship Management (CRM) | Social Media Marketing | Product Development | Operations Management | Inventory Management | Digital Marketing | Commercialization | Business Planning | Data Analysis
I was specialized in the video industry, focusing on Linear TV, OTT, and SVOD. Employing quantitative data, I analyzed services to glean insights into both the services and viewers. My expertise lay in transforming these insights into qualitative improvements, particularly in areas such as User Acquisition, Experience, Quality of Service, and Churn Reduction. -Conducting thorough market research to identify trends, opportunities, and threats. -Collaborating with different departments within the organization to ensure alignment between business development efforts and overall company objectives. -Building and enhancing the organization's brand image through effective marketing and positioning strategies. Skills: Data Analysis and Interpretation | Market Research | Strategic Planning | Cross-Functional Collaboration | User Experience Enhancement | Brand Development and Positioning | Churn Reduction Strategies | Performance Metrics and KPIs | Problem Solving | Communication and Presentation