Guillermo Peña

General Manager / Business Director | Commercial Director / Chemicals & Coatings

México, Mexico

About

With extensive experience in the chemicals and coatings industry, I am currently the Director for Mexico and Latin America at allnex. My role focuses on stakeholder relations, operational oversight, and financial performance, leveraging my expertise to drive strategic market growth and optimize business operations. I lead with a customer-centric approach and a commitment to fostering impactful partnerships that enhance business outcomes. Previously serving as Industrial Coatings Business Director at PPG, I contributed to the successful management of multi-product portfolios and distribution channels across Latin America. My core strengths lie in implementing commercial strategies, improving profitability through innovative pricing models, and streamlining product portfolios to meet evolving market needs. At allnex, I remain motivated by the opportunity to develop talent and execute strategies that achieve sustainable growth and deliver measurable results.

Experience

  • Director Mexico & Latin America at allnex
    Mar 2025 - Present · 1 yr 4 mos

  • PPG (11 yrs 5 mos)
    • Industrial Coatings Business Director Latin America North
      Jan 2018 - Jan 2025 · 7 yrs 1 mo

    • Protective & Marine Coatings Business Director Mexico & Central America
      Sep 2013 - Jan 2018 · 4 yrs 5 mos

  • Commercial Director at Grainger
    May 2009 - Aug 2013 · 4 yrs 4 mos

  • Business Unit Manager - Industrial Coatings at Comex
    Mar 2003 - Apr 2009 · 6 yrs 2 mos

  • Regional Sales Manager at Messer Griesheim de Mexico S.A. de C.V.
    2000 - 2001 · 1 yr