Brussels Metropolitan Area
- Senior sales & marketing management with 20 years experience - Master in Advertising at IHECS Brussels - Intrapreneur eager to create, build & improve business - Passion for business development, marketing (B2B/ B2C) & branding communication - Strong relationship skills & adaptability - French, Dutch, English Specialties: - Sales Management - Marketing management - Key Account Management - Organisational project management
Fuse is the brand activation division of OMD Belgium that enables brands to connect with their customers through consumer passion points (consumer activations, events, brand integration & partnerships) Fuse’s mission is to prove experiential marketing has earned a place at top table alongside other marketing disciplines, by delivering robust strategies that align with the wider marketing goals and deliver greater return on investment Responsible for the strategic development of the department and the strategy and planning of activation campaigns. Main clients: Carlsberg Importers, Efteling, Euro Shoe, H&M, Heinz, Henkel, McDonald's, Pepsico, Renault, Sara Lee, Sony Pictures, Sony Playstation Reporting to the CEO
Co-responsible for the P&L of puntavista.be, Belgian promotion platform (VMMa- RTL Belgium) - Definition & implementation of the business & sales strategies. - Main responsible for commercial relations with retailers & advertisers. - Reporting to the shareholders
Operational Director & Board Member of BeMedia, plurimedia sales house specialised in institutional communication. - Responsible for the P&L of the Business Unit « Public Affairs » (8 people) - Main clients: Flemish authorities, Federal Authorities, City of Antwerp - Development and implementation of strategic, sales & corporate marketing plans - Negotiations with media & key clients - Elaboration of the annual budgets - Reporting to the shareholders