France
An inspiring and impactful leader, I excel in both strategy and brand management as well as execution, and have always been responsible for the P&L within national, European, or global teams. With 25 years of experience at major consumer goods companies, my impact is recognized by my hierarchy (Global VP of Shell Brands, European President of Kimberly-Clark, GM of Hasbro, Exec committee member of Ferrero, etc.) and beyond (stakeholders). #Leadership #AI #Strategy #Strategie #P&L #Marketing #Leadership #AI #Strategy #Strategie #P&L #Marketing
I co-founded and lead this "Sustainable Performance Management" expert consultancy. We make large companies more sustainable by turning many ESG & CSR activities into profit centres, with the help of data science. We are one of the seldom expert consultancies which are about actual management transformation, not compliance, reporting standards or public affairs/comms.
Clients like: Mars global, Unilever UK, Reckitt global, Ferrero F, Hasbro F, Bupa UK, Plantronics EMEA, Altec Lansing EMEA … HAVE A LOOK AT 3 EXAMPLES OF ASSIGNMENTS FURTHER DOWN MKG STRATEGY CONSULTANCY T.O. up to €5M – REPORTS: up to 14 Developed small business into critical size. Now listed as global blue chip clients’ suppliers. Transformed Web and BTL agency into Through-The-Line revenue streams and strategy consultancy. Definition of new company vision and strategic growth plans. Lead organisational change: new structure adapted to new vision and blue chip clients culture. Strategic marketing capability development for the board. Agency proposition definition. ACHIEVEMENTS Turnover and margin approx. +15% and +25% 4 years in a row. Company now on listed as supplier for several blue chips. Partnerships in France, UK, Bulgaria and in development in Spain. Initial Aura / mktg Agency approached for buy-out by TBWA. Majority stake now sold.
TOP TIER GLOBAL FMCG TOY MANUFACTURER T.O. €200m – Budget €20m. Team reports: 15 pers. -TURN AROUND BUSINESS & MARKETING DEPT in a record tight window (6mois) -SIGNIFICANT BUSINESS AND ORG CONTRIBUTION TO THE BOARD Vision definition for the department. Re-inspiring of the team who just lost 25% of their co-workers. Heavy re-prioritisation work, both on brands and tasks. Externalisation of 15% of workload. Significant marketing capacity development of the team and the board. (« brands, not products »). Effective digitalisation of the Mkg Dept. Agency reviews: Digital (Creative + Community + Traffic), PR, and Admin / presentation. Integration of Licensing Dept. Renegotiation of TV channels series broadcast contracts (TF1 (ITV1) / Lagardere (Gulli)). Implementation of collaborative management cells. Initiation of internal business process review by the Board. Introduction of newly acquired brands and ranges: Star Wars, Yokai Watch and Disney Princesses • Turnover +20% Vs LY. Forecast 2016 at 15%. Roadmap for Franchise brands Nerf, Monopoly and My Litle Pony as Perennials. £ year plans and raise in A&P rate sold to European HQ. Lead country for product development for Europe on My Little Pony et Little Pet Shop.
BRANDS: STREPSILS, LEMSIP… T.O. £250M, NUMBER OF COUNTRIES: 138 NPD team management on innovation and financial planning for the next 4 years on Strepsils and Lemsip. Positioning Development through Qual and Quant research (U&A / concept Lab / Bases tests) Country planning support (input to Global Support Models). Development until global launch in over 138 countries of major successes (concepts, products, and ATL platforms (on and off line) Strepsils Hydra, Cold & Warm, Lemsip Swallow or Dissolve. Development of first in brand Strepsils throat spray, involving major industrial partnership, new global concept writing and testing with very positive results.
BRANDS: PERSIL / SKIP AND SURF / OMO - T.O. £200M. BUDGET: £19M. DIRECT REPORTS: 4 Developed UK brand marketing plan ’09 for Persil / Skip & Surf / Omo Optimised budget spread and re-focus of activities, i.e. more ATL with less copies, less Mobile, Web and PR spend, resulting in better cost/contact and focus on single message (repeat), resulting in higher volume for less cost. Range optimisation per tier and SKU per client crossed with pricing and P&L impact. Analysed market data and articulated portfolio strategy, resulting in yearly MKG plan. Aligned European sinlge independent Brand Development with UK Portfolio approach Vs P&G’s (Ariel, Bold, Fairy & Daz). Developed UK fast track launch plan for new Persil sub-brand to answer P&G’s new launch. Reviewed retailers presentations with trade marketing. Focal point for Unilever’s ‘Clean Planet’ sustainability program for UK Laundry