Geneva, Geneva, Switzerland
Omnichannel commercial leader with 15+ years experience in sales, business development, operational excellence, digital transformation in leading FMCG, luxury goods and Tech. Track record of successful value-creation experiences winning on and offline across Europe, US, Asia, in E-commerce, DTC, selective channels, mass market, Duty-free, drugstores… Passionate team builder and team player, with entrepreneurial mindset, agile, developing talents, embarking organizations into positive growth journey. Expertise: - Business development and P&L management - Omnichannel brand building - Commercial excellence and business intelligence - Change management in multicultural environment - Direct experience with global clients, licensors, distributors, and partnership creation
Lead multifunctional teams in France, Italy and Iberia across online and Retail channels. - P&L responsibility across countries - Full GTM management - Partnership with various national and international customers - Direct management of AMZ / marketplaces
Led Commercial Excellence programs from mass-market to selective channels across multiple categories (Cosmetics, Fragrance, Skincare, Haircare, Bodycare...) 1. Brand building strategic program (OpEx) run in US, UK, Poland and Russia - Redefined Where-To-Play and How-To-Win for Portfolio / SRM / Innovation / Media - Renewed Operating model frameworks and rolled-out best practices - Partnered with various global customers 2. Omnichannel Executional program (Perfect Store) implemented in 10+ countries (incl. US, China…) - Defined Growth Model based Shopper Marketing and Analytics (KPIs, Blueprint, deployment...) - Executed commercial plans - Reported to C-level
Structured "new-industry-leader" global commercial strategy, Go-To-Market, Category Consultancy, Shopper Marketing and Sales Fundamentals for a portfolio of 20+ brands
Led multifunctional team to design global playbooks, execute and measure portfolio excellence worldwide. Implemented first-ever Business Intelligence reporting and Co-led Shopper-Based-Design Omnichannel innovation.
Responsible for new axis development for Dolce&Gabbana Beauty (fragrance, make-up and skin care), productivity growth and whitespace expansion (EU, US, MEA), defined Brand Commercial Strategy, Innovation 360 toolbox
Led operations to develop Prestige Brands around Sales, Marketing, Financials, and Logistics. Managed financials, executed commercial strategy, improved Go-To-Market