Guillaume Thevenin

Director, Creator Partnerships Southern, Central and Eastern Europe at Meta

France

About

Executive with 20+ experience in the Entertainment and digital business. Expertise in: Social, digital, partnerships, content marketing, digital marketing, Media, Event. Management of an extended team of 25

Experience

  • Director, Creator Partnerships Southern, Central and Eastern Europe at Meta
    Jan 2022 - Present · 4 yrs 6 mos

    Leading Meta Creators and public figures partnerships for Southern and Central Europe: France, Spain, Italy, Germany. Define Partnerships strategy and approach across key creators (Digital Creators, Artists, Athletes, Public figures). Push platform adoption through scaled moments, campaigns and activations. Create products launch plans and execution. Align with other functions to drive vertical and regional plans.

  • Instagram (3 yrs 5 mos)
    • Director, Instagram Partnerships Southern Europe
      Sep 2021 - Feb 2022 · 6 mos

      Define Partnerships strategy and approach across key verticals: Creators, Entertainment, Music, Media, sports, Public figures, Fashion. Leading Instagram partnerships for the Southern Europe region. Push platform adoption through scaled moments, campaigns and activations. Create products launch plans and execution. Align with other functions to drive vertical and regional plans.

    • Strategic Partnerships - Southern Europe
      Oct 2018 - Sep 2021 · 3 yrs

      Leading Instagram partnerships for the Southern Europe region (France, Spain, Italy, Portugal, Israel). Define Partnerships strategy and approach across key verticals: Entertainment, Music, Media, sports, Influencers, Public figures, Fashion... Push platform adoption through scaled moments, campaigns and activations. Create products launch plans and execution. Align with other functions to drive vertical and regional plans.

  • Warner Bros. Entertainment (16 yrs 10 mos)
    • Vice-président Marketing France & Benelux
      Sep 2016 - Oct 2018 · 2 yrs 2 mos

      In charge of marketing for all theatrical, Games, Home video, TV series and Catalogue. Managing a team of 25. Set Mid & long term marketing and business vision. Develop France marketing strategy and campaigns . Push ambitious digital, social media and data initiative as key point of campaigns In charge of Budget optimization and financial estimates. Set up cross divisional approach. Integrate Benelux effort and team in Paris

    • Executive Marketing Director France & Benelux
      Jan 2012 - Sep 2016 · 4 yrs 9 mos

      In charge of marketing for all theatrical, Games, Home video and TV series releases. Managing a team of 17. Develop and implement France marketing campaigns and strategies. Set up cross divisional approach Management and home office reporting for media & creative campaigns, Ad Pub budgets and financial estimates Implement ambitious social media and CRM approach (My Warner) as key point of campaign. Integrate Benelux effort and team in Paris

    • Head of New Release
      Jan 2010 - Jan 2012 · 2 yrs 1 mo

      Manage theatrical and Home video new releases : Create and set up marketing strategy and campaigns. Develop marketing, media and non media plans. Overview online, creative plans Manage yearly budgets, estimates and P&Ls

  • Marketing Assistant at Sony Music Entertainment
    Jan 2001 - Jan 2002 · 1 yr 1 mo

    Assist international product managers.