Guillaume Micheleau

VP of Global Sales CPG | ex TCG | ex FMCG

Zürich Metropolitan Area

About

Vice President of Global Sales on a fast-tracked personal growth journey, driven by successful experiences - in 6 different countries - in leading cross cultural teams & managers for flagship brands. I am a hands-on, action-oriented leader, who focuses on delivering results through empowerment and effective collaboration. Some key points of my profile are: - Expert in Sales Management, Distributor Management and route-to-market transformations - Leadership Team member for >10 years in both developed markets and emerging markets - People-centric, passionate about building high performing teams and new capabilities - Agile negotiator fluent in 4 languages with a strong growth mindset - High level of resilience and capability to deal with ambiguity

Experience

  • Vice President of Global Sales at Thermacell Repellents, Inc.
    Jan 2024 - Present · 2 yrs 7 mos

  • Export Sales Director at LAURASTAR
    Jan 2021 - Jan 2024 · 3 yrs 1 mo

    - Build and lead the global Export Team to achieve world class standards & results - Design and execute the global Export sales & marketing strategy - Manage directly key Export markets such as China, Korea & Japan - Coordinate and align Export activities with the omnichannel steering committee

  • Mars (14 yrs 4 mos)
    • Sales & Marketing Director - Royal Canin Italy
      Sep 2017 - Dec 2019 · 2 yrs 4 mos

      => Promoted to turnaround the POS channel in Italy – a global priority market (100 M€ NS) – and bring it back to growth with a Team of >50 (internal) + distributors (external) => Design & roll-out a bold strategy focusing on brand premiumization & sales execution => Drive the distribution integration agenda to ensure consistency of the brand equity => Fuel a robust talent pipeline for future Leadership Team members

    • Sales & Marketing Director - Royal Canin Switzerland
      Jun 2016 - Sep 2017 · 1 yr 4 mos

      => Develop and execute the strategy for the POS channel (20M€ NS) with a Team of 12 => Guide multiple organizational changes towards a business cluster (DACH) => Build strategic capabilities for a true customer-centric approach => Boost the category growth with a clear focus on sell-out activities

    • Sales Director - Royal Canin South Africa
      Jan 2015 - May 2016 · 1 yr 5 mos

      => Promoted to lead the entire Sales & Distribution in South Africa (30M€ NS) with a Team of >60 => Continuous double-digit growth throughout multiple product availability crisis => Orchestrate various organizational changes to move into a fully-dedicated structure per channel => Ensure smooth local takeover of Eukanuba portfolio (P&G) by Royal Canin South Africa

  • Product Manager Assistant at Groupe SEB
    Sep 2004 - Aug 2005 · 1 yr

    => Create sales & marketing tools => Conduct various surveys (market/satisfaction/feasibility) => Involvement at the early-stage of the product conception process

  • Marketing Trainee at Oxyg'n
    Mar 2003 - Aug 2003 · 6 mos

    ​=> Conception of new niche tours and prospecting new clients for the tour operator