Colombia
Work Experience 2 years – Advertising / Creative 3 years – Advertising / Accounts Manager 18 years – Marketing / Strategy 2 years – Sales 4 years – Strategy / Product Management Companies 1992 1997 BBDO Advertising 1997 1999 Continental Airlines 1999 2002 McDonald’s 2002 2011 Monsanto 2012 2020 Virgin Mobile Positions BBDO Advertising Colombia Copywriter / Accounts Manager. Main Accounts: Pepsi, Gillette, Sony and Wrigley’s. Continental Airlines Marketing Manager Andean Region McDonald’s Colombia Marketing Manager Monsanto Colombia Marketing Lead Andean Region, Central America and the Caribbean Sales Lead Andean Region, Central America and the Caribbean Strategy and Marketing Lead Andean Region, Central America and the Caribbean Monsanto Mexico Product Management and New Business Opportunities Lead Latin America North Virgin Mobile Marketing Director Overall Experience Building and implementing Marketing Plans. Creating advertising and communication campaigns. Forming high-performance teams. Effective use of data to build products and create loyalty. Updated knowledge of digital strategies and tools and ability to make them work in synergy with the brick and mortar side of the business. Using research tools to build brands / launch products / implement promotional activities. Restoring and strengthening Client / Company relationships. Delivering results under ambiguous or extreme situations. Being part of or leading multidisciplinary teams and interacting with multicultural companies and people in numerous countries. Construction of strategic and revenue generation plans. Administration of P&Ls and key financial indicators. Coaching, feedback and team building techniques. Education Psychology – Universidad Javeriana Colombia / 1987 – 1991 Personal Languages: Spanish – English – Italian Specialties: Talents (According to Gallup’s Strengths Finder) Ideation Strategic Relator Individualizator Activator I’m driven by passion for ideas and have the capacity to bring them to life in an organized and effective fashion. I enjoy working with people and teams as we cross the bridge between theory and execution.