Zürich Metropolitan Area
I build commercial engines that scale — and fix the ones that don't. With more than 25 years in medical devices and technology-enabled healthcare across Europe, North America, and emerging markets, I specialize in three things: accelerating growth in competitive regulated markets, turning around underperforming commercial operations, and leading the complex organizational transformations that make both possible. At ViCentra, I scaled the active patient base to 5,000 across Germany, France, and the Netherlands — with distributor management frameworks and commercial infrastructure now in place supporting the next growth phase — and built the investor relations credibility that helped secure $98M in total financing. At Roche Canada, I reversed three years of profit erosion into +9% annual net profit growth by cutting COGS by 12%, sales costs by 22%, and marketing costs by 25% — without sacrificing market position. And as commercial lead for Roche's global "Autonomy & Speed" transformation, I stood up a new 6,000-person organization across 52 countries, delivering 18% under a 150M CHF budget. Core expertise spans commercial excellence, distributor management, and market access across EMEA and North America — with hands-on experience in AID-enabled insulin pumps, CGM, blood glucose monitoring, digital health, and technology-enabled diabetes care. Equally effective in scale-up environments and large matrix organizations. Currently open to Chief Commercial Officer and senior commercial leadership roles in MedTech — across both scale-ups and established organizations — globally, including relocation.
Team: 35+ │ 8 direct reports │ 8-figure P&L ▪ Scaled active patient base to 5,000 while creating the commercial foundation for the next growth phase ▪ Built investor confidence that contributed directly to $98M in total financing, demonstrating commercial execution credibility ahead of US market entry ▪ Designed and deployed a distributor framework — covering scorecards, pricing architecture, commercial terms, and financial controls — across three markets simultaneously ▪ Grew the German affiliate from 8 to 30+ team members while serving concurrently as Interim Country Manager, maintaining zero disruption to commercial momentum
Successful market entry in Germany's highly competitive insulin pump segment — promoted to VP of Commercial within four months. Team: 8+ │ 4 direct reports │ Market entry from zero │ 10–15% new user share Year 1 ▪ Captured 10–15% new user share in Year 1 in Germany's highly competitive insulin pump market — entering from zero ▪ Achieved 100% coverage of all potential users through a proprietary commercial framework developed and implemented within the first year ▪ Built and operationalized a multi-partner distributor network from scratch, creating the commercial foundation for the broader European expansion
Retained at Roche Diabetes Care HQ following the Canada assignment, leading strategic projects in commercial excellence and business transformation during a period of divisional restructuring.
Reversed three consecutive years of profit erosion into +9% annual net profit growth across a complex, regionalized 9-figure P&L. Team: 80+ │ 6 direct reports │ 9-figure P&L │ Top 9 global sales ranking ▪ Reduced COGS by 12%, sales costs by 22%, and marketing costs by 25% through disciplined portfolio streamlining, remote coverage models, and procurement reform ▪ Launched a smart blood glucose meter with an integrated digital channel strategy, capturing 5% market share in Year 1 in a crowded segment ▪ Secured a landmark partnership with Medavie Blue Cross, embedding the mySugr digital diabetes management app as a premium benefit for their customer base ▪ Transformed people engagement from 54% to 92% in under two years through an agile leadership culture and structured development programs
Team: 120+ │ 10 direct reports │ Commercial budget: 150M CHF ▪ Served as commercial lead for "Autonomy & Speed" — carving out Roche Diabetes Care (~2.5Bn CHF revenue) into a standalone entity of 6,000 people across 52 countries ▪ Designed the commercial operating model granting full independence to 52 affiliates for the first time in the division's history ▪ Delivered the full commercial rollout on time and 18% under a 150M CHF transformation budget ▪ Implemented SAP and Salesforce end-to-end, establishing standardized business processes globally