Guido Kurth

Founder 11PRO | Co-Founder bdg | Investor l Speaker l Mentor | Expert: Enterprise Performance Management & Decision Intelligence | Decisions. Decoded.

Berlin, Berlin, Germany

About

I'm deeply passionate about using data and technology to make better decisions. As a co-founder of Better Decisions Group, my journey from finance at a renowned automotive manufacturer to starting a company has taught me the power of bringing innovative solutions to life. My experience across over 100 diverse projects with bdg has shown me how strategic thinking, combined with IT, can uncover transformative insights and guide smarter decisions. My approach to leadership is rooted in the beliefs of 'Better Together' and 'Act Like an Owner.' I cherish teamwork, responsibility, and fostering an environment where everyone can grow. I believe in making things simple yet effective, applying the 80-20 rule to cut through complexity and drive progress. Looking ahead, I'm excited to launch 'The Art of Better Decisions,' a content series that aims to share knowledge through podcasts, YouTube, and workshops. I want to explore topics like strategic thinking, sustainability, and ethics, creating a space for learning and dialogue. Outside of work, my world revolves around being a dad to two amazing kids, teaching them to navigate life's choices with confidence. I also volunteer in sports clubs, applying my professional skills to support community sports and teamwork. This story isn't just about my professional path; it's about my commitment to making a positive impact, blending technology with personal growth and community engagement.

Experience

  • Founder at 11PRO
    Jan 2026 - Present · 6 mos

  • Co-Founder & Executive Advisor (Strategy & Operational Excellence) at bdg | better decisions group
    Jan 2004 - Present · 22 yrs 6 mos

  • Co-Founder at Enercide
    Dec 2025 - Present · 7 mos

  • Founder at openair living GmbH
    Jul 2020 - Present · 6 yrs