Greater Lille Metropolitan Area
Thanks to 23 years of experience working for global B2B and B2C brands, startups, and digital agencies, I provide strategic guidance, training, and support in designing, implementing, and promoting transformation, innovation, and integration strategies with a pragmatic approach.
Following the acquisition of the competitor Staples Solutions, I manage the business and IT integration of the two companies in Denmark, Poland, and Austria. I coordinate the integration of management teams and central shared systems.
Coached, trained, and mentored project leaders and teams to support them in scoping, having validated, executing, and delivering their projects. Led the development of project management policies, standards, and guidelines working with subsidiaries, directors, and the CEO.
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Reporting to the Managing Director, I was in charge of designing, promoting, and leading the company's digital transformation across all the departments, with a strong focus on customer-centricity and omnichannel solutions.
Led the implementation and development of digital marketing projects. Coached, mentored, and trained directors and specialists on omnichannel strategies, digital advertising, affiliation marketing, marketing automation, and digital analytics. Responsible for the conception and development of new customer acquisition channels.
Managed the rollout and rebranding of over 150 digital properties and enhanced digital marketing tools worldwide.
Responsible for web analytics, search engine optimization, website activation, and digital innovation within The Adecco Group for over 60 Countries and 50 brands. Defined a globally coordinated and measurable SEO and web analytics strategy while training local and global teams on SEO, web analytics, and digital marketing. Provided strategic direction and direct support for optimizing the user journey and online customer experience. Contributed to the development of short and long-term online marketing strategies.
Directly managed the top clients (LG, Sky Italia, Mondadori, Esselunga, Pfizer, Agrolimen, Paddy Power) and the coordination of a team of 2 account managers, 6 SEO specialists, and 5 sales managers. Responsible for the analysis of customer needs and strategy, project management, and the supervision of all operational processes. In charge of supplier sourcing, evaluation, and negotiation. Key Accomplishments: • Project Manager of Salepepe.it SEO project (from 0 to 1,000,000 visits/month from search engines after 12 months). • Supervised the launch of SkyOnline.it (NowTV), one of the leading OTT (over-the-top) internet television service in Italy. • Worked to increase visibility and organic visits to the LG Italia website and blog. • Worked with donnamoderna.it to maintain the growth of organic audience constantly above 30% YoY thanks to SEO activities.