Greater Munich Metropolitan Area
SALES IS A LIFESTYLE! With over 25 years of experience as Sales and GTM Leader in the tech industry, my journey extends far beyond closing Enterprise deals. I'm driven by a relentless commitment to customer satisfaction, always ensuring they remain at the heart of every decision and strategy. Throughout my career, I've harnessed the power of SaaS sales methods and led teams in 1st to 3rd level management roles with 70+ reports, all while expertly overseeing P&L. My passion lies in delivering value that genuinely benefits our clients. I've navigated the complexities of diverse markets across Europe and thrived in high-growth, ever-evolving environments, even relishing the challenges of ambiguity. At FTAPI, we're on a mission to make every organization compliant and efficient by giving them full control of their sensitive data exchange. When I'm not immersed in the professional world, you'll find me cherishing quality time with my family, pursuing my passion for fitness, exploring new destinations through travel, and occasionally diving into the exciting realm of gaming. These hobbies keep me grounded, motivated, and in touch with life's diverse experiences. Let's connect and explore how we can drive customer-centric success together. You can learn more about FTAPI by clicking on the links in the 'Featured' section below, and don’t hesitate to connect with me on LinkedIn.
FTAPI is the leading platform for secure data exchange and the automation of sensitive data workflows. Founded and headquartered in Munich, FTAPI empowers over 2,000 organizations and more than one million users across public administration, healthcare, and industry to securely transfer, process, and store data — while maintaining full control and compliance. With a team of 120+ employees and the backing of European cybersecurity-focused investors, FTAPI is on a mission to drive digital sovereignty and make secure, efficient data exchange a reality for every organization.
Navan is the all-in-one solution that makes travel easy so you can focus on being there, not getting there. Say goodbye to spending hours on the phone trying to change your flight or saving stacks of receipts to manually input expenses. From EAs and finance teams to travel managers and employees, Navan empowers people to focus on the things that matter most to them—all while providing companies with real-time visibility, savings, and control. With a total backing of $1.55B and a $9.2B valuation, Navan was seeking a turnaround leader to revamp the DACH go-to-market strategy with a strong focus on the enterprise segment. Excited by the opportunity, I successfully relaunched the Munich hub — moving into a new office and hiring key leadership roles across Marketing, Sales Development, and New Business. I also built out individual contributor teams across all functions, including Account Executives and Account Managers.
Miro is a visual workspace for innovation designed to unlock creativity and accelerate innovation among teams of all kinds. The platform’s infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves 60M users worldwide, including 99% of the Fortune 100. Miro sought for a first person on the ground to build the DACH go-to-market at scale, while at EGYM I successfully laid the foundation and SasS blueprint for accelerated growth, this was a once in a lifetime opportunity building a region from the scratch. Together with an amazing team, we’ve founded the GmbH, new hubs, hired over 50+ people and scaled the business 5x in 2 years from 200 to 1000+ Enterprise customers in the DACH market alone. Responsible for a 55 Mio ARR business. Teamlead role – 2nd level management – Direct Sales – New & Existing Business. Project examples: BSH, Bosch, e.on, Allianz, Lufthansa, Swisscom, SBB
EGYM Business partners with companies to offer employees unlimited access to a nationwide partner network of fitness and health facilities – Sport as a Service! The EGYM group is a global fitness technology leader providing fitness and health facilities with intelligent workout solutions. EGYM Business searched for an experienced sales leader, familiar with the SaaS sales method that can successfully implemented SaaS sales best practices in their sales org. With the unit economics and the trajectory of the EGYM business, a great place to be in Munich. While Talentry moved their investment focus to product development, I decided to join the EGYM business executive team, taking over Sales, Sales Agencies, Sales Operations, Customer Success and Partner Sales, managing a team of 6 managers and directs, in total 40+ reports. Responsible for a 36 Mio ARR business. Further responsibilities: setting up a SaaS coverage model with regional PODs, created a new demand generation team with SDRs focusing on the awareness and education phase of the SaaS-cycle, redefined the ideal target customer, implementation of a structured Sales GamePlan CRM-automated, introduced a sales engagement platform to automate cadences to scale the outreach for the Demand-, Account- and Customer Success teams, revamped the sales pitch during COVID-19 to shift from a benefit to a value approach, created tiered on-boarding process, implemented a BCG matrix for account prioritization, introduced a Customer Success GamePlan for the use/expansion phase of the SaaS-cycle CRM-automated. Teamlead role – 2nd level management – Direct Sales – New & Existing Business. Project examples: Astellas Pharma, AWO, Coca-Cola, Dachser, Federal-Mogul, Noventi HealthCare, kbo Kliniken, Seat, VW. In June 2018 EGYM acquired qualitrain and migrated the unit to the group, next to EGYM workout, EGYM digital as EGYM business – the product continues to trade under the name qualitrain.
Talentry is a German software vendor of a cloud recruitment marketing platform. Since I was always interested building something from the scratch, I was grateful getting introduced by an investor to the founder team of a HR tech start-up called Talentry – who developed an employee referral solution in the first place. Joining the executive board as CRO, I was responsible for all revenue generating units incl. Sales, Marketing and Customer Success managing a team of 6 managers and directs, in total 20+ reports. P&L responsibility. During my tenure we have doubled our book of business, tripled our average deal size and closed first 6 figure 100K+ ARR deals. I hired and onboarded an international team to open new markets in the U.K. and Nordics. With the business we closed, we were able to secure a Series A Investment round mid of 2018 for 6 Million EUR. The vast part of the investment was directed to develop a new product, a software for Talent Relationship Management. Further responsibilities: setting up an indirect sales model with referral- and reseller-partners, creation of a new price and offer structure, introduction of a new sales & marketing playbook, introduction of value sales process, introduction of a new compensation scheme, introduction of a new lead development structure incl. marketing automation, set-up of an internal and external sales development team, running tight weekly, monthly and quarterly cadences and forecast structure. Teamlead role – 2nd level management – Direct Sales – New & Existing Business. Project examples: 1&1 Internet, Ameos, Curanum, Daimler, EMAG, Kone, medi, Radeberger, Rödl & Partner, Samsung, Schön Klinik, WILO.