Guido Becher

Global Head of Travel, Loyalty & R4B at Rappi

Bogota, D.C., Capital District, Colombia

About

Senior leader and entrepreneur in the travel-tech industry. Currently Senior Advisor and Global Head of Travel & Loyalty at Rappi, where he built and scaled Rappi Travel within one of Latin America’s fastest-growing app and ecommerce ecosystems. Founder of Netactica, a long-standing technology partner to leading travel industry players, airlines, banks, and digital commerce platforms across Latin America since 2003. Board member at Civitatis, a global leader in the Tours & Activities sector. Advisor to startups and early-stage investor, supporting founders in travel, fintech, loyalty, and platform-driven businesses. Previously, he founded and served as CIO of 123vendido.com, an early online travel venture launched in the early 2000s, after starting his ecommerce career at Flooz.com in New York in 1998. Industrial Engineer from ITBA, with additional academic training in Applied Mathematics and Computer Science through a scholarship program at the Weizmann Institute of Science.

Experience

  • Global Head of Travel, Loyalty & Rappi4Business at Rappi
    Aug 2019 - Present · 6 yrs 11 mos

    Founder and Global Head of Rappi Travel, leading the Travel vertical, loyalty programs partnerships and Rappi4Business initiatives at Rappi.

  • Board Member at Civitatis.com
    May 2022 - Present · 4 yrs 2 mos

    Civitatis is the leading distribution platform of Spanish-speaking activities, day trips and guided tours all over the world, with over 70,000 activities in more than 3,000 destinations worldwide. Backed by Vitruvian Partners since April 2022

  • Netactica (23 yrs 2 mos)
    • Director and Board Member
      May 2003 - Present · 23 yrs 2 mos

    • Founder & CEO
      May 2003 - Aug 2019 · 16 yrs 4 mos

      Netactica Holdings is a leading travel technology company in the latinamerican region, providing solutions for airlines, tour operators, OTAs, travel agencies, banks, fintechs and loyalty programs. With presence in Argentina, Chile, Uruguay, Brasil, Colombia and México, Netactica continues to grow servicing local, regional and global travel businesses.

  • Co-Founder & CIO at 123vendido.com
    1999 - Dec 2002 · 4 yrs

    Responsible for product development and technology. Aligning business strategy, marketing and technology, in a startup innovating in the latinamerican travel space through dynamic pricing and reverse auction business models.

  • Consultant at Webminero
    2001 - May 2002 · 1 yr 5 mos

    Sales support for potential bolero.net Network customers in Argentina y Chile. Developing resources optimization models for a mining industry ERP.