Germany
Purpose-driven and results-oriented marketer with over 10 years of experience, passionate about creating meaningful impact on people, brands, and the environment through innovative and creative strategies. Proven track record in leading complex projects and shaping strategies in collaboration with cross-functional teams across global, regional, and local markets. A travel enthusiast, outdoor lover, music aficionado, and adventure seeker, guided by a relentless curiosity and a drive for continuous growth.
Strategic Activities: • P&L management • Factories Masterplan management • Long/short term activities planning • International Business Unit coordination activities • Innovation strategies and new products launches • ATL/BTL communication strategy Special Projects: • New plant launch– Start up new factory in Italy as Project Manager. 2016 • Communication plan- New communication plan definitivion 2016-2017 • Innovation plan-Launch of new kids product. 2016. New product launch on going. 2017
Strategic Activities: • Budget management • Quantitative and qualitative data analysis • Innovation pipeline management • Digital project definition • Instore activities organization Operative activites: • Sell in/sell out data analysis • Innovation performance analysis • Events management • ATL/BTL communication activities Special Projects: • Innovation: Brand relaunch in 2016 • Innovation: Launch of new format and taste of Sparkling Fruit Beverages in 2013 and in 2014 • Graphic Restyle – Total range packaging restyle in 2015 and 2016