Paris, Île-de-France, France
• Creative Direction: Leading the creative process from concept to completion, developing original ideas that align with brand identity and marketing objectives. I ensure every project maintains Hennessy's high standards of excellence and innovation. • Project Management: Managing all phases of production, including pre-production planning, on-site shooting, post-production editing, and final delivery. I coordinate timelines, manage resources, and ensure projects are delivered on schedule and within scope. • Team Leadership: Overseeing a diverse team of content creators, providing mentorship, guidance, and support. I foster a collaborative environment that encourages creativity and professional growth, ensuring team members are aligned with the brand's vision and goals. • Budget Management: Developing and overseeing production budgets, negotiating contracts, and ensuring cost-effective solutions. I balance financial constraints with creative ambitions to maximize the return on investment without compromising quality. • Content Strategy: Crafting and implementing comprehensive content strategies that enhance brand visibility and engage our target audience across multiple platforms, including social media, digital advertising, and traditional media. • Stakeholder Collaboration: Working closely with cross-functional teams, including marketing, PR, digital, and sales, to deliver cohesive and impactful campaigns. I ensure all content initiatives support broader business objectives and drive brand growth. • Quality: Implementing rigorous quality control processes to ensure all content meets Hennessy's standards of excellence before any assets goes live. • Innovation: Continuously exploring new trends, technologies, and creative techniques to keep Hennessy at the forefront of content creation and digital engagement. I stay ahead of industry developments to ensure our content remains fresh and relevant.
Account : Hennessy (LVMH) • Editorial Line Creation and Production: Lead the development and production of Hennessy’s new editorial line, ensuring consistency and high standards. • Social Media Strategy and Execution: Develop and implement Instagram posting plans with a consistent rhythm of 3 posts and stories per week. Coordinate with teams for seamless execution. • Campaign Management: Oversee creation, production follow-up, and post-production of major campaigns, including Chinese New Year 2020 and 2021. Manage all stages from concept to final execution, aligning with brand objectives. • Daily Operational Management: Provide recommendations, create briefs, follow up on projects, and manage reporting and worklists. • Creative Briefing and Coordination: Develop creative and copywriting briefs, coordinating with in-house and inter-agency teams, including social Agency V((room)). • Customer Interface Management: Serve as the primary client contact, overseeing production monitoring, budget, and planning.
Account : Hennessy (LVMH)