Copenhagen, Capital Region of Denmark, Denmark
As Chief Partner & Sales Officer at SoftwareOne, I lead our global software, cloud, channel, alliances, and go-to-market strategy. My focus is driving growth, simplifying how customers and partners consume software and cloud, and ensuring we deliver measurable value across our client and partner community. I build high-trust, high-accountability teams empowered to execute with clarity, autonomy, and speed. I believe in removing complexity, enabling collaboration, and keeping the customer experience at the center of every decision. My career highlights include helping to transform Crayon’s channel business into the company’s most profitable portfolio and scaling strategic vendor partnerships globally. I am driven by performance, progress, and making transformation practical, while keeping the journey both focused and fun.
As the Chief Revenue Officer at Crayon, I lead the company’s global revenue strategy, focusing on transformational and transactional software services. My role is centered on helping customers transition to the cloud, optimize their technical infrastructure, and put control on cloud costs. Through our Centers of Excellence (COE) in Data & AI and Security, we provide specialized, transformative solutions that enable businesses to drive efficiency and innovation in their cloud environments. I work across 50 countries and lead cross-functional teams to align sales, technology, and customer success with our overarching business goals. With a clear emphasis on operational excellence, my team and I focus on delivering high-impact results through optimized cloud and software solutions, ensuring that our clients maximize the value of their cloud investments while maintaining full control over costs. At Crayon, we are passionate about guiding customers through their cloud journey, ensuring they have the tools and expertise to succeed in an increasingly digital world.
As a member of the executive management team, I want to ensure that our salespeople have the right support to deliver the right software and solutions to our customers and partners with the right set up, helping them to best leverage the power of the cloud.
Led the global cloud development of channel for Crayon Group as part of the Crayon Global Cloud Team, enabling Crayon products and services attached to strategic vendor offerings like CSPT2 from Microsoft. Optimized cloud distribution for our channel partners, creating a smooth journey from vintage licensing through traditional means to next-generation service distribution.
We are the next generation of "Born in the Cloud" agile IT distributor. We are the Microsoft licensing and cloud technology experts, providing in depth support, training and expertise across the full Microsoft technology stack. Our smart "Cloud First" approach helps us support our partners faster and better than traditional distributors.
Starting up and manage the Crayon business in Iceland.
Managing Gen-i (Spark), the IT arm of Telecom New Zealand which is the largest partner and customer of Microsoft. The largest LSP, SPLA, VAR, SI and hybrid cloud provider.
Sales management for the top 100 customers, supporting the restructuring of Microsoft Iceland.