London, England, United Kingdom
Marketing professional with experience in managing digital marketing, product management, and strategic brand development spanning international markets. With over 20 years of progressive experience in the marketing and product management of various kinds, I have demonstrated remarkable skills in leading end-to-end marketing strategies for global technology and enterprise brands. Throughout my career, I have held key positions at prestigious companies including Digital Brains Consultancy UK, Xerox International EMEA, Brother International EMEA, and Konica Minolta. My expertise spans multiple critical areas of marketing and business strategy, including: Product Strategy and Management includes the development and execution of comprehensive marketing plans, definition of operational objectives, and monitoring of KPIs for various product lines. Proficient in managing digital presence, creation of optimized content, and running targeted marketing campaigns, driving online visibility and delivering leads. Assured of cross-functional team leading for consistent brand identity across multiple channels and strategy formulation for communication that would help connect with target audiences. Field experience related to managing distributors, retail chains, and dealers, along with product strategies for driving sales and market share. My technical proficiency is equally impressive, with advanced skills in design software, project management tools, and digital platforms. I am well-versed in MS Office applications, Adobe Creative Suite, and cloud-based marketing platforms like ZOHO. My academic background includes an MBA from the University of Istanbul and recent certification in Cyber Security Practices, which indicates my interest in professional development. Recently, I extended my technical knowledge by taking courses in emerging technologies and cybersecurity. Beyond his professional achievements, I have a number of varied interests outside of work that include international studies, technology, artificial intelligence, and ethical hacking and are likely contributors to his innovative approach in marketing and product management. A strategic thinker and true professional, I have consistently shown the ability to drive measurable results in dynamic marketing landscapes, making me an asset to any organization looking for strategic marketing leadership.
Developing and managing digital marketing campaigns Responsible for building the strategy, drive awareness, and demand gen Plan and drive the execution of the quarterly marketing budget and activities Managing paid media, paid search, content syndication with 3rd party vendors to drive awareness and create demand gen activities Following up the measurement of the ROI of campaigns Creating marketing engaged leads (MELs) and tracking a healthy conversion rate to convert to marketing qualified leads (MQLs) Organize key events ,sponsorships, CISO roundtables, etc. Managing the packaged programs partnering with the global campaign team and designed to nurture, engage and convert opportunities, that either drive adoption, cross-sell, or upsell on specified product lines Building a data-driven marketing campaign to drive engagement and tie in with product specific campaigns Aligning with field marketing teams to develop region-specific campaigns for the product lines Working closely with the inside sales (BDR) team to ensure they have enough leads of the right quality and those leads are dispositioned within the right time frame Running the campaign calendar and email cadence to ensure optimal engagement Analyzing and segmenting customer data to help define prospects and customers with high engagement and revenue potential Overseeing the social media strategy for the company. Managing online brand and product campaigns to raise brand awareness.
•Drive comprehensive rebranding strategies and develop marketing initiatives aligned with business objectives. •Manage cross-functional teams to ensure consistent brand communication across multiple channels. •Execute targeted marketing campaigns, analyze market trends, and create impactful marketing materials. •Improve digital presence through strategic online undertakings and data-driven decisions. •Manage website projects, ensuring user-friendly design, functionality, and brand consistency. •Develop and implement social media strategies to engage audiences and stay ahead of trends. •Finding the best keywords to target for ranking and traffic. •Optimizing content, meta tags, URLs, and internal links for search engines. •Ensuring website speed, mobile-friendliness, structured data, and fixing technical issues. •Overseeing SEO-friendly content creation and optimization. •Tracking website performance using tools like Google Analytics, Search Console, and SEMrush. •Studying competitors to identify opportunities and threats. •Optimizing for local searches (Google My Business) or global reach.
NEC and Smart Technologies, Mitsubishi, Lumens developing the strategies to increase brand market share Responsible for definition of the Operational Marketing Plan goals, objectives and KPIs (qualitative and quantitative) and for monitoring KPIs Monitor business results and proactively initiate activities based on results Responsible for Product Budget and P&L Responsible for local pricing strategy Planning product launching; samples, localization all related documents ( brochure, catalogue), find out USP to prepare communication plan, guideline for PR company and marcom team. Optimise website and social media channels for SEO as well as usability Improving the usability, design, content and conversion of the company website Responsibility for planning and budgetary control of all digital marketing Evaluating customer research, market conditions and competitor data. Develop a website traffic plan and create goals and benchmarks to meet Generate monthly reports on our marketing campaign’s performance Provide product knowledge (training events etc) and STP (Segmentation, Targeting, Positioning) Responsible for core functional management of the team to ensure high performance and motivation Maintains awareness of new and emerging technologies and the potential application on client engagements.
•Defined operational marketing plan goals, objectives, and KPIs, and monitored performance. •Developed strategies for NEC, Smart Technologies, Mitsubishi, and Lumens. •Planned product launches, including localization, documentation, and communication plans.
• Managing distributors, Retail Chain, Wholesellers and Dealers over the country align with product strategy • Responsible for product related Marketing Communication activities • Responsible for Implement and development of Product USP & Positioning and Creating and Maintaining SWOT, Business Case and 4P Analysis. • Responsible for definition of the Operational Marketing Plan goals, objectives and KPIs (qualitative and quantitative) and for monitoring KPIs • Monitor business results and proactively initiate activities based on results • Responsible for local pricing strategy, product budget and P&L • Customer knowledge and customer visits with sales • Planning product launching; samples, localization all related documents ( brochure, catalogue), find out USP to prepare communication plan, guide-line for PR company and marcom team. • Provide product knowledge (training events etc) and STP (Segmentation, Targeting, Positioning) • Responsible for core functional management of the team to ensure high performance and motivation
•Managed distributors, retail chains, wholesalers, and dealers in alignment with product strategy. •Developed product USP, positioning, and conducted SWOT, business case, and 4P analyses. •Provided product knowledge training and implemented STP (Segmentation, Targeting, Positioning).