Brookfield, Wisconsin, United States
On the same day a career move unexpectedly changed lanes, Jeff Peterson founded Geneva Supply, one of the fastest-growing companies in the U.S., recognized by Entrepreneur magazine. Nearly a decade later, during a year of uncertainty and lockdown for many businesses, Jeff was presented the opportunity to join in the acquisition of Cascio Interstate Music. Jeff set out to overhaul the Milwaukee-based iconic music brand as a proven business leader who welcomes both challenge and change. He has helped reimagine and relaunch the company as CEO under the brand Interstate Music, continuing work alongside legendary international music partners such as Fender, Shure, and Pearl. Jeff has a unique and encouraging ability to speak as a business owner who can naturally lift people into a positive and productive mindset. He attracts innovators who want to position their self-drive better and help expose their added worth. He also prides himself in offering value-based-leadership to employees at every level by encouraging professional exploration through entrepreneurial-spirited experiences. In addition to leading Geneva Supply and Interstate Music, Jeff has developed an impressive list of resources for individuals and companies, including hosting Fueling The Tank podcast, offering expert-level media interviews, and holding discussions with industry influencers. Jeff also founded BizTank, a nonprofit organization and scholarship program designed to elevate high school students as they begin building career experiences and starting their journey. Jeff has been a guest on The Go Gedders Podcast, is published in Entrepreneur magazine, and is the recipient of the 2020 Bravo! Entrepreneur and I.Q. Award. He was recently named a 2020 Small Business Person of the Year by the U.S. Small Business Administration. And as a true business explorer who shies away from calling himself an entrepreneur, Jeff is grateful for his experience and proud of the title when given by others. Jeff’s keynotes and information about the upcoming release of his books may be found at www.FuelingTheTank.com. You can follow him on Twitter at @GSBizGuy and @FuelingTheTank.
Jeff directs all day-to-day activities at Geneva Supply, a 360° solution to building a brand strategy and a powerful supply chain for Amazon and other E-Commerce platforms. He leads business development, strategic planning, sales, and marketing operations, contract negotiations and terms, vendor relations, budgeting, forecasting, and human resources. • As a business speaker and motivational influencer, Jeff is overly passionate to share leading perspectives on how to improve online selling services. Topics include how to provide data-backed cross-market selling strategies, and speaking as a profitable business owner who has developed ways to lift individuals into a positive mindset that will attract others to join. He is equally as hungry to provide value to employees at every level and share the goals behind career exploration and developing talent through entrepreneurial-spirited experiences. • An innovative thinker, Jeff has also helped address specific needs and opportunities for industries moving to an online market. For example, in partnership with Amazon, he helped create the world's first online-only paint brand. www.prestigepaints.com • He has shared his expertise as a guest on The Go Gedders Podcast and was published in Entrepreneur magazine. Most recently, Jeff was named a 2020 Small Business Person of the Year by the U.S. Small Business Administration.
On the same day a career move unexpectedly changed lanes, Jeff Peterson co-founded Geneva Supply, one of the fastest-growing companies recognized by Entrepreneur magazine. Just over a decade later, the business explorer led the acquisition and redesign of the iconic Cascio Interstate Music and now serves as CEO of Interstate Music. Jeff offers an impressive list of winning business strategies and innovative brand designs for online-based companies. He also helps those looking to define their career goals by promoting individual integrity and personal value. Jeff directs and hosts a podcast called Fueling The Tank and is also the creator of BizTank, a nonprofit organization that builds career experiences for students. Up for Discussion: • Improving online selling strategies with Amazon and online retailers • Career exploration at any level and developing your leadership style • Identifying talent through entrepreneurial-spirited experiences • Speaking as a recognized entrepreneur who lifts others into a driven mindset He has shared views as a contributor to The Go Gedders Podcast, has work published in Entrepreneur magazine, and is the recipient of the 2020 Bravo! Entrepreneur and I.Q. Award. Jeff was also named a 2020 Small Business Person of the Year by the U.S. Small Business Administration.
In 2020, Jeff led the acquisition of the legendary Casio Interstate Music. Shortly after, he rebuilt and relaunched the iconic Milwaukee, Wisconsin brand as CEO of Interstate Music and kickstarted the annual Interstate Music Awards, a contest showcasing musicians from all across the country.
BizTank is the brainchild of Jeff Peterson, Founder/CEO of Geneva Supply. The nonprofit provides a space for ideas and passion from one’s career and enlightens the minds of the communities’ youth, specifically, Junior and Senior high school students. BizTank is for the dreamers, the planners, the “know-it-alls” and the “I’m-not-quite-sure-I-know-what-I’m-doing-with-my-life” type of kids. If you are interested in speaking at a BizTank event or supporting the nonprofit through corporate or private sponsorship, contact [email protected] or 401-267-8265 (401-BNP-TANK). Learn more at biztanknonprofit.org.
Built and oversaw strategic planning, recruitment and development of leadership team, execution of marketing and directing all sales and sales operations for a wholesaler of power tools and hand tools. • Created a comprehensive monthly forecasting system to manage explosive sales growth which impacted inventory and cash flow requirements. • Developed price positioning for all brands and services to generate increased sales and margin success through strong relationships with key customer stakeholders to drive company growth and long term business partnerships. • Provided value-added service tactics that drove stronger customer relationships with larger multi-million dollar accounts that increased both top and bottom-line results.