Bernhard Großwindhager

Automotive UWB Product Lead @ NXP | UWB Expert | PhD

Graz, Styria, Austria

About

Very welcome on my LinkedIn profile. In my role as a Product Group Lead for Automotive UWB at NXP Semiconductors, I contribute to a widespread adoption of Ultra-wideband (UWB) technology by defining strategies, new use cases, standards and business models to enhance the UWB ecosystem around the vehicle and mobile phone. My aim is to make UWB an integral technology of the car architecture, IoT and a digitalized world. In 2020 I have finished my PhD studies in the Networked Embedded Systems Group of the Institute of Technical Informatics at Graz University of Technology (TU Graz) under the supervision of Kay Römer. I was a member of the TU Graz Excellence Project “Dependable Internet of Things”. I received the B.Sc. and Dipl.-Ing. degrees in Electrical Engineering from TU Graz in 2012 and 2014, respectively. Please find a list of my publications here: https://grosswindhager.com/publications/ Besides my academic research I have co-founded the medical device company cortEXplore GmbH and gained more than six years of industrial experience in biomedical engineering working on brain-computer interfaces (g.tec medical engineering) and automotive engineering in the context of automated driving functions (Virtual Vehicle Research Center, Magna Steyr). Furthermore, I spent a significant portion of my career abroad, in the United States (Embedded Systems Group @ UC Berkeley, Advanced Machine and Engineering Co.), Japan (Asahikawa Medical University), and The Netherlands (TU Delft) as a researcher, engineer, and student. My professional skills and interests are in IoT, digitalisation, indoor positioning, wireless communication, embedded systems, signal processing, and hardware design.

Experience

  • NXP Semiconductors (Full-time · 5 yrs 9 mos)
    • Automotive UWB Product Group Lead
      Oct 2024 - Present · 1 yr 9 mos

      Responsible for Automotive UWB business at NXP Semiconductors.

    • Manager, Product Marketing Automotive UWB
      Oct 2023 - Nov 2024 · 1 yr 2 mos

    • Sr. Product and Marketing Manager UWB
      Oct 2020 - Jan 2024 · 3 yrs 4 mos

      • Definition of go-to-market strategy, new use cases, business models, system architectures, and product specifications to enhance the Ultra-wideband (UWB) ecosystem around the vehicle and mobile phone. • Determine market potential, define value propositions and engage with lead customers. • Contribution to the IEEE 802.15.4 standard (low-rate wireless personal area networks), IEC 61851 (EV conductive charging system), and SAE J2954 (Wireless Power Transfer)

  • Co-Founder at cortEXplore GmbH
    Jan 2019 - Jun 2020 · 1 yr 6 mos

    https://www.cortexplore.com/ • Developed a highly accurate surgical navigation system. • Responsible for the hardware-related aspects of the company’s strategy. • The company was backed by several startup-grants and investments and was awarded, among others, with the EDISON 2018 and the i2B business plan award 2019.

  • Research Assistant (PhD studies) in Wireless Communication and Localization at Graz University of Technology
    Apr 2016 - Jun 2020 · 4 yrs 3 mos

    • Generated hypotheses in the field of wireless communication and localization, specifically using ultra-wideband (UWB) technology. Submitted and presented the contributions at top-tier conferences and journals. • Developed real-time adaptation algorithm to provide robust ultra-wideband (UWB) communication links. • Designed a low-cost UWB indoor positioning system exploiting multipath information to cut down required infrastructure to a single physical anchor. • Developed GPS-like highly scalable and responsive UWB positioning system that allows theoretical update rates of up to 2.3 kHz independently of number of devices. The work was awarded with the Best Paper Award at the A* conference IPSN 2019. • Authored the dissertation ‘Robust, Efficient, and Scalable UWB-based Positioning using Multipath and Quasi-simultaneous Transmissions’ incorporating all the hypotheses and findings.

  • Guest Researcher at UC Berkeley at University of California, Berkeley
    Oct 2018 - Jan 2019 · 4 mos

    • Aligned research expertise of TU Graz and UC Berkeley to identify potential fields of cooperation. • Collaborate with the research group lab11 to design efficient UWB-based positioning systems.

  • Development Engineer and Project Manager at R&D Electrics/Electronics Department at Magna Steyr
    Feb 2015 - Mar 2016 · 1 yr 2 mos

    • Managed overall operations of R&D projects, including vehicular communication and connectivity. • Designed and improved Magna Steyr Car-2-X communication platform. • Validated advanced driver assistance systems (ADAS) and automated driving functions (ADF). • Crafted concepts for indoor/outdoor vehicular positioning system based on GPS, UWB, and BLE.