Richmond, Virginia, United States
Driving tangible growth with a structured focus on strategic vision, operational excellence, and stakeholder relationships. As a top-performing strategist with a proven track record of driving exceptional results through strategic vision and operational excellence, I possess an outstanding ability to build new approaches, optimize processes, and deliver innovative solutions to complex business challenges. I am adept at building and nurturing relationships with key stakeholders, including executives, public servants, business leaders, and outliers. My communication skills are a result of intentional learning and practice. My analytical skills are exceptional, and I have an unwavering commitment to integrity and achieving success. I am ready to take on new challenges and drive transformative growth. Experience: Throughout my career, I've demonstrated an unwavering commitment to achieving success for my clients and partners. From creating full-stack national marketing programs and orchestrating successful market tests for a NASCAR company to engineering an enterprise software platform for membership resorts to track marketing, sales, and member activity, I've consistently delivered exceptional results. I'm always seeking new challenges and opportunities to drive transformative growth for organizations. If you're looking for a high-performing strategist with a proven track record of success, let's connect.
• Lead business development and marketing efforts, including product launches, user insight research, market research, and community design and development. • Direct projects for developing clients online presence, lead generation, and sales growth. • Build and maintain strong client relationships, resulting in increased retention and referrals. • Direct internal stakeholders in market analysis and trend identification, applying insights to adapt marketing strategies and drive growth. • Launch new products for existing businesses and guide new businesses from concept to launch. • Expand existing businesses into new markets through targeted campaigns and strategic partnerships.
• Developed and sold a SaaS product to resorts across the US and Canada. • Provided assistance for an industry-wide certification program. • Published weekly educational content and training in an association community. • Managed the product design, market research, validation, positioning, GTM strategy, sales, management, and support.
• Worked with business owners, board of directors, and team leads to grow an industry association. • Collaborated with a cross-functional team to develop web content, video work, and speaking engagements to drive growth and engagement.
• Led production teams in the creation of high-quality video marketing campaigns for tourism destinations and other clients. • Successfully managed complex projects from ideation to execution, ensuring that all deliverables were completed on time, within budget, and to the satisfaction of clients. • Developed and implemented innovative marketing strategies that increased brand awareness and drove sales growth. • Cultivated strong relationships with clients and key stakeholders to foster long-term partnerships and repeat business. • Maintained up-to-date knowledge of industry trends and best practices to ensure that all campaigns were cutting-edge and effective.
• Separated from program due to medical necessity. • Received rigorous training in a variety of technical and leadership skills. • Developed the ability to remain calm and focused in high-pressure situations. • Acquired valuable experience working as part of a team to achieve a common goal.