San Diego, California, United States
I’m actively seeking opportunities to grow my skills and gain hands-on experience with organizations that are making a difference for animals and wildlife. I’m eager to learn the strategy behind campaigns that inspire real change, and to eventually build those campaigns myself. If you’re working in this space and open to connecting, I’d love to hear from you.
Spearheaded development of a comprehensive social media strategy for a pre-launch mobile application. Analyzed competitors' marketing approaches and industry trends to inform content and customer acquisition strategies. Produced social media content concepts and Instagram posts to establish a consistent brand presence ahead of launch. Partnered with leadership to shape brand messaging and support go-to-market planning efforts.
Supported marketing and fundraising initiatives aimed at increasing awareness and sponsorships for animals in need. Created content for social media platforms to engage supporters and promote adoption and sponsorship campaigns. Assisted in developing marketing materials and campaign messaging to strengthen community outreach efforts. Conducted research on nonprofit marketing strategies and audience engagement practices to improve campaign effectiveness. Collaborated with team members on digital marketing and donor engagement initiatives.
Present facts, information, and insights about the zoo to guests with questions or who are looking for guidance, ensuring their inquiries are fully addressed and providing a positive interaction at every guest touchpoint, sharing the impact of the zoo’s conservation mission and values. Recognized by management for positive impact on tour guest experience by extending summer job into ongoing role with expanded responsibilities Coordinate food and supply distribution across multiple zoo locations, ensuring tour readiness, animal health and wellness, and supporting staff in their preparation and readiness for animal care routines and operations
Created engaging and creative content across social media platforms to highlight adoptable pets and promote shelter events, reaching 5,000+ users per month and maintaining an average engagement rate of 8–12% Managed and executed social media campaigns designed to raise awareness about the shelter, boosting engagement by 20%+ and contributing to increased adoption inquiries Interacted with followers and potential adopters by responding to comments and messages, achieving a 95%+ response rate and helping drive a 15% increase in community engagement