San Diego, California, United States
Senior SEO Strategist with a deep love for humanity and what makes people tick. Focused on organic growth, scalable content, and looking toward the future of Generative Engine Optimization. Currently leading SEO Initiatives at Coolmath Games, helping to drive discovery across a platform generating up to 2 million organic clicks daily. Recently focused on early Generative Engine Optimization (GEO) experimentation and tracking how Coolmath Games appears within AI-generated search answers. Skilled in Google Analytics, Google Search Console, SEMrush, BrightEdge, Google Data Studio, Screaming Frog, Hootsuite, Adobe Photoshop, Canva, and WordPress.
Creates and optimizes blog content using tools such as Google Search Console, Google Keyword Planner, and Google Analytics. Optimizes content of meta descriptions, alt tags, and keywords. Analyzes data on a daily basis from Google Search Console and Google Analytics to make important insights for the company. Creates new collection pages and writes intentional content in an attempt to rank well in SERPs. During my tenure, collection pages have increased in year-over-year organic clicks by 165%, from 178k clicks to 472k. Helped in the migration from Google Analytics 360 to GA4. Created reports in order to assist with the transition.
Currently writing SEO optimized blogs on Upwork. Open for any roles involving SEO, blog writing, or graphic design.
Manages social media using Hootsuite and periodically checks throughout the day to ensure that posts have been properly uploaded. Utilizes Canva and Adobe Photoshop to create content for Instagram, Facebook, Twitter, LinkedIn, and Pinterest. Participates in the overall marketing strategy of the company, with key contributions such as the writing and editing of the monthly newsletter, as well as the final editing of our successful Kickstarter page.
Performed research to optimize online content via Google Analytics, Brightedge, Google Search Console, and SEMrush to identify and present SEO opportunities for clients. This included keyword research, backlink audits, and core web vitals for companies such as Sony Electronics, Midea, and Eureka. Organized and maintained company-wide data tracking grids. Researched and wrote a weekly company newsletter in which I broke down complex marketing trends into easily digestible reads. Wrote and optimized two informational blogs that are published to the Mindgruve blog page, one of which the CFO described on LinkedIn as, "Great Holiday Marketing Ideas from the brains at Mindgruve!!"
Worked on shooting, editing, and writing scripts for videos that garnered up to 10,000 views on Facebook and YouTube. Used search engine optimization on YouTube in order to boost viewership. Utilized the SaaS platforms Adobe Photoshop and Canva to create graphics for the Sidewalk Homes Facebook Page.