Paris, Île-de-France, France · On-site
Contributing to democratize the best of beauty & creating the beauty that moves the world- Marketing developer @ L’Oréal HQ
International Project Manager L’Orèal Paris Revitalift
• Conducted consumer & market research to spot trends aimed at supporting brands’ strategies • Built and launched surveys to test consumers’ response to advertising campaigns: - Analyzed and presented data in digestible and strategic format to media managers; - Used the collected data to train an algorithm supporting future marketing and advertising choices with data-driven inputs; • Led a brand and corporate-level project on P&G sustainability: - Performed a market sizing and consumer segmentation analyses to capture current sustainable purchase behavior in the FMCG market, - Analytically assessed the performance of sustainable SKUs in key POS vs competition to drive performance and strategy success insights, - Collaborated with BVA Doxa on ethnographic research to developed ad-hoc nudges to advance sustainability choices in consumers.
• Leader of the Madrid Campus consulting society • Involved with the organisation of the society’s main events (e.g. Cracking the Case: an event where selected students have the possibility to meet and engage with consultants and experts). •Led a Consultancy Project for an Italian startup: carrying out secondary and primary market research to drive insights and forecasts that help them develop their future expansion strategy.
• Planned and performed tutoring sessions to students who face difficulties in academic modules in which I succeeded (achieving A/A+ grades). Demonstrating my ability to apply academic learning and acquired knowledge. •Adopted an active and close approach, mastering relationship and leadership skills in the supervision, guidance and empowerment of individuals, helping them overcome difficulties and achieve results.
As Student Ambassador for my university my role is to assist and attract prospective students and families during Open Days and High Education Fairs, advancing the ideals of higher education through community outreach efforts. My roles include the planning, organisation and performance of live presentation (public speaking in a lecture theatre), active 1:1 communicative sessions and informative tours promoting my course, providing information and answering to queries. This experience made me gain persuasive communication skills and the ability to adapt my expressive style to fit a wide range of audiences.