Milan, Lombardy, Italy
1. Elevate and strengthen premium & purposeful story telling a. Create storytelling: ensure that messaging is correct and provide the tools and guidance to make sure what we say and how we say it is adequate as the key way to deliver against the Italy and WE business objectives. b. Foster alignment through the business: deliver stories on aligned narratives and deliberate plans. c. Ensure consistency: tell our stories to different audiences with consistent messaging across different channels. d. Support: inspire and enable media, leaders and stakeholders to tell our stories e. Integrate messaging platform as the framework for our conversations with innovation as the core message. 2. Support brand heat a. Create the Italy Comms strategy for seasonal focus 3. Drive integrated Comms through the SE organization a. Lead communication of progress and development, for Womens and Running projects with Brand and WE comms teams b. Support and oversee Italy comms team to ensure premium execution of key seasonal initiatives and deliver outstanding results. c. Continue to be an active voice towards local business and WE comms in order to ensure local needs and resources are served. d. Process Collaboration: Integration with brand and the business.