Greater Chattanooga
I am a highly accomplished marketing and advertising executive dedicated to creating impactful consumer visual experiences. Throughout my career, I have successfully managed advertising campaigns for numerous Fortune 500 companies. My diverse professional journey in advertising has taken me from Chattanooga to the prestigious Madison Avenue, where I held various influential positions in business development, media planning, buying, and production. I have played a key role in driving extraordinary growth during my tenure at Billups, a globally renowned media agency and the largest independent managed services agency in the U.S. Since joining in 2012, the company has experienced an exceptional 950% increase in revenue and is projected to reach $500 million in 2024. With a dedicated team of over 150 professionals across the United States and an ever-expanding international presence, I have successfully executed captivating advertising campaigns for distinguished brands such as State Farm, ReMax, State Street Global Advisers, AT&T, Diageo, Truist, Amazon, HubSpot, and Uncle Nearest. Before my time at Billups, I was instrumental in WPP Groups' specialized media division, Kinetic, which was established in 2004. I spearheaded the establishment of the multicultural division, which generated annual revenues exceeding $25 million. Subsequently, I assumed the role of Managing Director of the Atlanta office. I led the media management for prominent clients, including Regions Bank, Taco Bell, BCBSTN, Ford, and USMC. When Kinetic bought Interpublic Group's (IPG) media agency, OAG, I oversaw the smooth transition of these IPG brands under the Kinetic umbrella. I increased revenue and brand retention for Kinetic and OAG in the southeast region. Specialties: Business development with brand and agency principles. Contract negotiation with direct clients, agencies, and vendors; Media planning and buying experience; branding and identity; personnel management; presentation skills; new business development
I was part of the original management team created when Kinetic was formed. I was the Managing Director of the Southeast region for Kinetic.
I established Icono Media to meet the demand for targeted media options for multicultural consumers. This agency became the premier agency specializing in targeting multicultural consumers and providing Fortune 500 brands with the expertise needed to target Hispanics, African Americans, LBGT, and other consumers.
General Market Media Buying Agency and print production facility. Responsibilities included the development of a media buying agency working with brands like H&R Block, Clamato, and many other Fortune 500 companies. In addition, I helped execute many large format printing campaigns across multiple US DMA's.
Scenic Outdoor was a regional out-of-home billboard vendor building billboard structures in high-demand locations throughout Tennessee, Alabama, Georgia, Mississippi, and Florida. My responsibilities focused on ensuring all advertising locations had 100% occupancy.