Chicago, Illinois, United States
Combine Marketing SaaS Sales AND Digital Marketing experience to help organizations make sense of marketing strategy, technology, and data to provide better business decisions - focus on profitability not just revenue. Marketing SaaS • Software Sales, Direct & Channel • Services Sales (Implementation., System Integration, Managed Svcs) • Full breadth of Marketing Cloud products Digital Marketing • Started & ran conversion-based agencies • Success growing company profitability • Sell strategic marketing services, Digital Transformation to Customer Experience Offer comprehensive knowledge of fundamental online business and marketing disciplines that measure digital marketing’s contribution to sales. Excel at achieving cohesion among groups to work collectively toward a common goal. Motivational leader able to foster teamwork and energize others to higher levels of performance. MBA degree. "The companies that will create the most economic value in the future will be the ones that find ways to participate more effectively in a broader range of more diverse knowledge flows that can refresh knowledge stocks at an accelerating rate . . . A key factor is the deployment of rapidly improving digital technology and cloud-based infrastructures.” - Thank You for Being Late, Thomas L. Friedman
Leading global digital transformation company by helping businesses leverage commerce, marketing, sales, service, analytics, loyalty, and digital experience solutions. OSF seamlessly guides enterprise brands throughout their entire digital transformation journey.
We answer our customers' most common question: “Are we promoting the right products?” ROI Hunter uses retail catalog data to provide insights and control over which products are promoted by creating ad campaigns based on profitability, inventory levels, margin, new releases, return rate, and more.
Blueshift helps B2C brands activate your first party data and turn it into intelligent engagement across every customer experience application. Our SmartHub CDP builds upon a deep understanding of each customer to serve as your marketing engagement hub, delivering relevant, connected, 1:1 experiences. Key capabilities include: * Real-time customer profiling / data unification * Advanced segmentation * Predictive scoring and segmentation * Adaptive product & content recommendations * Visual campaign builder * Omni-channel journey orchestration * Testing & built-in campaign optimization
Quota bearing sales director. * Grew sales revenue 100+% year 1, 79% year 2, and 69% year 3. * Hired to resuscitate top line revenue for firm whose sales had fallen flat. * 360 degree sales role, from prospecting, lead gen, consultative sales process, to close; writing & responding to RFPs. Sell Marketing SaaS & Digital Transformation services that help Fortune 1000 companies develop, deploy & measure digital marketing's contribution to sales. Hired as sole salesperson to recharge Lima’s N. American growth. Lima deploys SaaS technology solutions from Adobe, Salesforce, NetSuite, Tealium, ExactTarget, Responsys, Signavio, Workfront and others using a customer experience focus, multi-disciplinary methodologies that optimize customer acquisition, conversion, retention & engagement.
Designed, developed & implemented company’s marketing department. • Planning and execution of a marketing program designed to 1) lay the foundation for a long-term marketing department and 2) address Spreedly’s absence of marketing to date. • Quarterly objectives: Q1-Establish SEO ranking; Q2- Articulate Spreedly’s UVP; Q3-Build customer loyalty & advocacy; Q4- Optimize customer decision journey; all objectives are supported by the appropriate marketing tactics. • Results: 17% increase in website visits, 31% increase in new trials, and 23% increase in new customers. Spreedly is a FinTech startup that works with e-commerce companies to securely capture, store and deliver their customers' online payments while remaining PCI compliant. Originally hired as an Enterprise Sales Executive. My experience with B2B SaaS marketing prompted Spreedly to have me create the company’s first-ever marketing plan. Three months later I was made Director of Marketing - the company's first marketing hire.