Collegeville, Pennsylvania, United States
Experienced marketing and operations executive passionate about achieving business outcomes through demand-to-revenue optimization strategies. This is achieved by continuous process optimization and aligning marketing and sales teams to common objectives. I am a strategic problem solver, operational leader, strong communicator, and influencer. I delivered results working alongside seasoned leaders in the high-tech industry across marketing and sales. I managed the demand-to-revenue processes to produce positive results for the business. Over my career, I have continued to evolve how best-in-class BtoB marketing teams invest resources to meet changing buying behaviors and successfully implemented integrated demand generation approaches that positively impact revenue. My experience as Chief Customer Officer at 2X, a Marketing as a Service firm, has given me a front-row seat to the high demands placed on today's CMOs and the ever-changing world of martech, data, process, and alignment where getting more from less is required. It has further strengthened my understanding of the necessary ingredients required to make magic happen, and I look forward to continuing to help customers buy and organizations succeed. I also like to have fun with the team and enjoy a few laughs along the way. Expertise: Demand Generation, Lead Management, Chanel Optimization, ABM, Intent Data, Data-Driven Decision-Making, Cross-Functional Collaboration, Marketing Operations, Resource Management, Team Development, Change Management, GTM development, Demand Planning, Strategic Program Management.
• Manage end-to-end demand and ABM process, aligning marketing with sales for successful GTM revenue outcomes. • Drive profitable growth and operational efficiencies through full funnel pipeline management. • Collaborated with cross-functional teams to optimize marketing strategies and operations for Hyland.
• Led marketing teams responsible for the delivery of integrated marketing campaigns for HCM, Spend, and Customer Experience that delivered over $90 million in direct pipeline to sales in 2024. • Designed and implemented a standard Adoption Marketing approach in partnership with the customer management organization for ERP, Business Platform, and Spend Management to increase customer renewal and, engagement and utilization of cloud solutions. Programs resulted in over 3,500 accounts engaging with value-added content and solution experts in the first year. • Developed Demand Excellence program in 2025 for North America Marketing across all Solutions and Market Units to ensure we have the proper interlocks, reviews, and process/funnel optimization to deliver on pipeline targets and provide forecasted pipeline as part of business reviews.
Experienced marketing executive who is passionate about working with marketing leaders to achieve their business outcomes through cutting-edge marketing strategies. Areas of Specialty: Lead to Revenue Maximization Demand Generation Planning Strategic Program Management Business Development and Sales Alignment ABM Marketing Operations Assessments Integrated Marketing Program Design
Developed and managed Customer Experience function for 2X, spanning over 100 clients, supporting 2X's achievement of making the Inc. 5000 list in 3 consecutive years with three-year revenue growth of 418%. 2X is a pioneer in delivering Marketing as a Service to B2B firms spanning Enterprise to High Growth organizations looking for a competitive advantage in optimized marketing resource investment. 2X provides outsourced managed execution services for content, creative assets, campaigns, marketing ops, technology, strategy, and consulting.
I managed a team of demand creation professionals utilizing digital and human touch, resulting in market consideration and sales pipeline. Managed resource center responsible for the development and execution of all digital campaign strategy, business development and qualification operations, and digital channels driving volume and scale through marketing automation. The demand center team aligned with both Marketing Programs and Sales Unit teams to ensure appropriate demand levels across both large enterprise and small/medium business market segments. The program focus included the entire breadth of SAP solutions, including ERP, Platform, Analytics, Supply Chain, Human Resources, Supplier Management, and Customer Experience.
Leveraged marketing and overall business acumen to lead a team that partnered with the leadership team to identify opportunities, recommend solutions, and drive change management strategies to increase performance. I lead a team responsible for the long-term strategic marketing plan and operationalizing scalable innovations. Outcomes included the creation of a campaign service desk campaign operating model to create efficient delivery of campaigns. Also, developed KPI framework between regional, shared-service, and campaigns teams to model KPI achievement assurance and built optimization and management plan for MBRs to monitor achievement and facilitate next steps. Created and implemented program planning process for in-region program planning, market/data analysis campaign design, and KPIs with emphasis on buyer journey, content mapping, and channel performance.
I designed and implemented SAP’s Demand Generation Services model. This model integrated marketing campaigns, resources, and strategy in a regional hub structure to maximize efficiency and effectiveness.