Berlin, Berlin, Germany
I’m an award-winning Creative Director with 15+ years leading integrated campaigns, global brand platforms, and creative teams. I specialise in finding original solutions to complex problems, steering ideas from strategy to execution, and elevating the craft and culture of the teams I work with. My experience spans Berlin, London, Paris, Geneva, and Vancouver for brands including Zalando, Lidl, Google, RIMOWA, Hinge, McDonald's, Vision Express, Citroën, and more. I also have a few gongs on my mantelpiece, I've been a jury member, and I was on the committee of a Swiss advertising awards show. You can find examples of my work here: www.greg-talbot.com
Fostering relationships, mentoring and leading the work across some of the agency's key clients, including Zalando and Gaggenau, as well as helping on pitches and other ad-hoc projects. Notable work so far: - Global Integrated campaign for Lidl - DACH Running campaign for Zalando - Global launch campaign for Gaggenau's new cooling range
What started as a freelance gig turned into a perm role, first in London and now in Berlin, where I’m working with Google, Nespresso, L’Occitane en Provence, Hinge, Gaggenau, and RIMOWA, as well as tackling pitches. Notable work: - Google France brand campaign consisting of over 50 unique executions including a TVC, VOD, print, OOH, digital, and social. - Creative lead on the global 2022 RIMOWA Holiday campaign created with illustrator Klaus Kremmerz - Helped the agency win two major pitches, including Gaggenau globally - Creative lead on the Hinge EMEA film and OOH campaign, overseeing a multilingual team of copywriters - Involved with D&AD Shift, teaching a class on Ideation - Part of the Agency's creative recruitment process
Since arriving in London in 2014, I've had the pleasure of freelancing at some of the capital's best agencies including Havas, Iris, Leo Burnett, Wunderman Thompson, Superunion, RAPP, and MRM McCann. (This was before and after spending 2.5 years at Oliver working directly into CCO, Brian Cooper.) I helped win pitches and worked on everything from TVCs to social posts for clients such as GambleAware, Candy Crush, Citroën, MINI, Jeep, EDF, Shell, Microsoft, Phillips, Vodafone, EE, BT, Virgin Media, Skype, Arla, Iglo, Intu, and GSK.
Working on American Express
Worked as a senior copywriter on various P&G TVC campaigns, including the latest Flash campaign.