Brussels, Brussels Region, Belgium
theMarkitects.com = ex-Marketing Directors with a mission to accelerate sustainable² / #netpositive growth by injecting marketing science from 30+ industries into ANY product, service or mindset change. WHO WE SERVE We love to jump sectors & sizes! B2B & B2C, multinationals or scale-ups, Pharma, OTC, Retail, Food & Drinks, Biotech, Telco, Government or Non Profit... Marketing knows no borders, we all share similar issues. These clients have put their trust in us: Colruyt Group, Pfizer, P&G, Merck Consumer Healthcare, Omega Pharma, Orange, Savencia, Shurgard, Realco... We have a clear preference for clients with a purpose : deliver positive impact to society. We believe marketing should be renamed "Change Acceleration". Our aim is to lift #sustainable out of its niche & recruit the (more indifferent) mass consumer into green consumption -> SDG12! WE OFFER Strategic & Operational marketing skills. We are known to challenge infra-industry thinking. Our questions bring immediate added value from other industries & angles. Ad hoc consulting projects / interim missions / Acting as outsourced marketing director. HOW ARE WE DIFFERENT We break category codes. We stimulate innovation by making creative/strategic links between business models. Why? To avoid companies copy/paste competition, which ends up in 'just' incremental innovation & non-differentiation. Marketing issues of a start-up are a few parallels away from a multinational or midcorp (awareness, credibility, conversion, recruit or cross-sell, churn...), only the approach & tools will change (& yes, we can imagine that not all mediaplans involve mass TV!). We're trained in deep consumer-centric empathy (old FMCG reflex). We're told we "see" underlying root causes behind a business. As a multi-sector marketing drone, we zoom in & out of marketing cases hence creating extensive databases of strategies/tactics. This allows clients to have on-demand access to marketing strategies beyond your sector & be the first to inject 4.0 tools from unrelated industries into your category. Welcome to the pioneering spirit of differentiation! WHO WE ARE Born & bred in multinationals, we bring you 25+ years of marketing decision makers'​ expertise, both at local/operational level & across EMEA or global level. If you like to shake your industry & challenge current codes/accepted status quo/common assumptions/... CONTACT US : ► [email protected] or stop by @ www.themarkitects.com ► +32 473 43 00 59 for a virtual coffee ► Subscribe to our quarterly newsletter : https://bit.ly/3ki5Qdn
the Markitects are freelance free-thinking Strategists. We cross sectors, categories & industries, and inject proven corporate strategies into impact-driven businesses to help them reach wider audiences and achieve impact quicker. We aim for "impact acceleration", putting strategy & marketing at the service of #SDG12.
SOOSTEO's mission is to leverage senior marketing expertise to accelerate mass consumers' shift to sustainable behavior in line with #SDG12. We inject proven multinational / FMCG practices into ANY sector to innovate and differentiate your sustainable-societal-green products or services.
Bringing FMCG marketing experience into Telecom. Managed marketing strategy and coordinated the transition of the Customer Value Proposition of Orange Mobile towards multiple product convergence.
- Headed team of 10 communication experts to strengthen the DB brand across all owned, earned & paid touchpoints - Led the cross-functional repositioning of the bank to differentiate amidst a financial sector with post-crisis lack of credibility - Engineered acquisition campaigns / Rebranded services into ownable USPs (eg. Financial-DNA concept) / Drove Customer-Experience thinking into the marketing mix.