Switzerland
Visionary executive leader with 25 years of experience driving transformative client-centric strategies and fostering design-led innovation within global financial institutions and technology giants. I build high-performing teams, cultivate customer-obsessed cultures, and deliver measurable business impact through exceptional digital experiences. Curious by nature, it is perhaps the main reason why I lived in different countries. I took and made mine traits from each culture I interacted with: the simplicity of Finland, the perseverance of South Korea, the directness of the Netherlands, the precision of Switzerland to name a few. I never hesitated to go wherever the challenges were. I am especially attracted to companies where my contribution can have a real impact for our society. I grew into the professional I am today first and foremost because I was blessed to have met great people who inspired me, taught me and challenged me. I am who I am also because I follow certain principles in life and at work. I am known to relentlessly challenge, motivate and help those around me while continuously improving myself. I am comfortable not knowing everything because I have confidence in my ability to learn and adapt. This is for me the cornerstone of my personal path with Design thinking: to discover the truth together. More than a process, it is an attitude that is inclusive, exploratory and disciplined.
Lead and coach Design teams. Identify new opportunities and design awesome omnichannel banking experiences for ING businesses and consumers.
My role is to establish the best Design organization in the financial sector where Design is recognized as the third strategic pillar with Tech and Business. More than ever, designers will be required to define and in some case challenge the experiences customers have their banks. You would like to know more about the ING Design center of expertise? Do not hesitate to contact me!
Design and deliver the world best camera experience.
UX Innovation and advanced concepts
Lead advanced design projects and employ user centered approach to define new service and product strategy in top priority domains.
End to end responsible for the first use experience of feature phones. Responsible for the device to device content transfer experience on all platforms (Windows, Symbian, Meego, S40). Responsibilities include planning, design, implementation and deployment.
Initiating, leading and reporting quality assurance projects with special emphasis on user experience target settings and validation for Nokia mobile devices.
Create cross platform usability requirements. Test and report usability issues. Enable awareness of usability as a fundamental quality parameter within the company.