Taiwan
Result-oriented and dynamic brand marketer with experiences in growing brands in both emerging and developed markets. Possesses solid commercial skills who can balance driving both business and brand objectives. Prior to Heineken, I've had work/project experiences at P&G, L'oreal and Louis Vuitton. Expertise: Brand strategy, Product Marketing, Channel Marketing, Digital Channels and Revenue Management
Managing Heineken and Amstel overall strategy and initiatives in our #1 market
Responsibilities include the development & execution of the brand strategy, communication plan, digital strategy, PR and overall P&L.
Led an e-commerce project that included conducting a shopper study to fully understand e-shoppers' path to purchase while delivering a detailed strategic action plan that helped build traffic, sales and increase shopper loyalty. Managed and implemented effective SEO strategies and enrich brands' online presence by introducing innovative digital key visuals.
Led the overall digital marketing strategy to increase user growth by leveraging on blogs, Facebook, Instagram & email marketing to engage stakeholders. Further task involved serving as the hub to coordinate plans and actions with tech developers and design team.