Nashville Metropolitan Area
Most executives have either built something, fixed something, or sold something. I have done all three — twice. Over 25 years in healthcare technology, I built the productization strategy for a struggling predictive analytics company and sold it at 12× revenue. I rebuilt a fragmented patient experience division and divested it at 2× revenue to the market leader. I led a turnaround that reversed two years of flat growth and grew a $67M division to $74M in 18 months. That track record is the product of a specific belief: transformation is fundamentally a people problem dressed in a business problem's clothing. Strategy without buy-in is just paper. I build operating systems that people want to run — because they understand the why, own the how, and can see their own performance clearly. My experience spans patient experience, clinical quality, healthcare workforce development, predictive analytics, and data infrastructure — the full stack of healthcare technology. I have led P&Ls from $5M to $75M, built teams from twenty people to 176, and navigated M&A from both sides of the table. Today I work at the intersection of healthcare technology, agentic AI, and organizational transformation — helping founders, investors, and operators build companies that don't just pitch a vision but execute it. If you are building a healthcare technology company that solves a real problem and needs an operator who has done it before — let's talk. ───────────────────────────────────────────────────── Current: ▸ Founder · Áthru Consulting — strategic advisory for health tech founders, operators & investors ▸ Fractional CSO · Mikhal Ventures — incubating disruptors in healthcare quality analytics ▸ Advisory Board · UV Concepts — UV-based hospital-acquired infection elimination Open to: CEO · Board Member roles with healthcare technology companies solving measurable problems through technology, analytics, and AI.
Athrú (Irish: 'change') is a strategic advisory practice for healthcare technology companies solving measurable problems through technology, analytics, and AI. Gregg Loughman is the practice — bringing 25 years of executive, operator, and advisor experience directly to clients. ▸ Fractional Chief Strategy Officer, Mikhal Ventures — partnering with a VC fund incubating disruptors in healthcare quality analytics focused on democratizing data access direct to consumers and providers, removing payers and health systems as intermediaries of clinical truth ▸ Advisory Board Member, UV Concepts — strategy and go-to-market guidance for a healthcare technology company using UV light technology to eliminate hospital-acquired infections ▸ Advising founders and investors on product-market fit, commercial architecture, operating structure, and M&A readiness across the healthcare technology sector
Leading business transformation across healthcare and commercial markets, building scalable growth engines and digital-first consulting capabilities. Growth Strategy: Generated $45M+ opportunity pipeline across major academic medical centers and health systems through strategic relationship building, product positioning and digital soultion development resulting in 40% CAGR. Digital Transformation: Designed productization frameworks to convert consulting IP into scalable digital assets, enabling repeatable revenue models. Cross-Industry Innovation: Architected direct-to-employer healthcare cost management, Life Sciences Market Intelligence and Healthcare Experience TQM capabilities for energy/utilities, life sciences, and health system clients demonstrating transferable turnaround expertise. Team Development: Mentored consultants, product managers and pod leaders on business development, product-market fit, and entrepreneurial execution
Led turnaround and strategic repositioning of healthcare analytics company leading to successful exit for instiutional investors and acquisition by Huron. Executed comprehensive business transformation including product roadmap, team restructuring, and market positioning. Shifted revenue mix from one-time projects to recurring subscriptions accessing predictive analytics and data intelligence platforms serving hospital systems and medical groups. Successfully positioned company for acquisition while maintaining operational excellence and customer relationships.
Transformed underperforming division with 176 employees into high-growth business unit, achieving 111% revenue growth. Turnaround Leadership: Revitalized brand and improved customer satisfaction, employee engagement, and revenue growth from $66.7M to $74M Product Strategy: Led development of 3-year strategic plan using LEAN principles, managing $6M CapEx budget Digital Innovation: Grew flagship product 'KnowledgeQ' from 2.4M to 3.0M subscribers and $10.9M to $14.2M ARR Sales Transformation: Implemented consultative sales methodology resulting in 3X pipeline growth Crisis Leadership: Led COVID-19 response educating 1M+ healthcare workers through rapid solution deployment
Built and scaled patient experience business unit from underperforming assets into market-leading platform, culminating in strategic exit generating 2X revenue multiple. Turnaround Leadership: Transformed fragmented tertiary business unit into unified, high-performing division through cultural change and operational excellence. Value Creation: Integrated 3 historical acquisitions, increasing gross margin 36% and operating income 18% through synergy realization and process optimization. Product Innovation: Developed high-margin SaaS products and professional services model, increasing customer retention by 13% and market share by 7% to become second largest CAHPS survey vendor. Strategic Positioning: Created product roadmap and market positioning that enabled premium exit valuation to strategic acquirer. Sales Transformation: Coached account teams on consultative selling, improving cross-selling capabilities and expanding enterprise relationships
Led successful business unit transition following strategic divestiture, ensuring seamless integration while exceeding retention and performance targets. M&A Execution Leadership: Managed complete business unit transfer to Press Ganey, the market's largest PX vendor, delivering 2X revenue multiple for HealthStream stakeholders. Client Retention Excellence: Exceeded client retention, operating income, and operational timeline commitments during 6-month integration period. Stakeholder Management: Successfully navigated complex multi-party transaction involving HealthStream, Press Ganey, and 200+ enterprise clients. Operational Continuity: Maintained business performance and team morale during ownership transition, ensuring zero service disruption.