York, Ontario, Canada
A passion for digital, customer experience and using data driven insights to achieve business objectives. Experience developing and executing multi-year growth plans, building large highly engaged and performing cross functional teams, and developing scalable, dev ops and cloud enabled applications that deliver or exceed business objectives.
Accountable for Canadian Personal and Business Banking digital strategy, and execution including driving digital sales, engagement and self service , delivering digital experiences that help customers make real financial progress , and accelerating adoption of AI to power our digital experiences. Also accountable for North American digital shared services.
Lead large scale agile enabled cross functional teams responsible for website marketing, development and delivery, and self-serve sales experiences for BMO North America supporting Personal, Business Banking and Wealth businesses. Responsible for developing and executing BMO's multi-year digital sales transformation strategy in support of BMO's enterprise Ambition 2025 strategy.
Lead eCommerce and digital marketing strategy and management for easyhome.ca (retail) and easyfinancial.com (financial services) for Canada's largest and fastest growing alternative financial services company.
Lead merchandising strategy for easyhome Ltd. for 250+ retail locations in Canada and the U.S. Developed the first fully transactional lease-to-own eCommerce website in Canada generating 3% of total retail sales in its first year.
Proven track record of managing category spends to budget and forecasting inventory needs through lease life cycle. Managed team of merchandising analysts, driving new processes and improving store support and response times.