Barcelona, Catalonia, Spain
Self-motivated UX professional with three years industry experience, two of which focused on state-of-the-art user research. Sound knowledge of a wide range of qualitative and quantitative user research methods, including in-lab/remote usability testing, heatmapping, user session recordings, website traffic analytics, NPS/open question surveying, customer review analysis, eye tracking, journey mapping. Track record providing actionable insights for usability and conversion rate optimization projects of leading publishers, pharmaceuticals and software businesses, as well as exciting start-ups. Educated to masters level in e-business management with a specialisation in Human-Computer Interaction (HCI). Academic research experience in cognitive features and their impact on user behavior in augmented, virtual and mixed realities. Well-travelled and fluent in English, French and Spanish.
- Planned, conducted, analyzed and reported usability testing on both the website & the software - Provided insights and design recommendations based on qualitative and quantitative researches - Used various research methods and tools including interviews & moderated remote user test - Liaised with all levels of the organization as well as existing customers, and worked on large website launches from start to finish for B2C campaigns for desktop and mobile
User- and customer research focusing on Europe, Latam and Apac markets, as well as techy audiences
- Managed web hosting, web design, SEO services and the design of web-based applications - Consulted clients on opportunities to develop digital assets - Adviced on best practices for optimizing user experience on start-up websites - Wire-framed storyboards and laying out the information architecture for web-based applications - Clients included entertainment venues, motorsport/automotive and wellness businesses
UX design and digital marketing strategy services to the entertainment, automotive and HR industry
User- and audience research in a leading digital marketing agency for CRO, retention and media
- Conducted user research with a wide range of behavioral and attitudinal methods - Turned qualitative or quantitative data into compelling reports and presentations - Worked in agile environments, together with design, consultant and tech teams - Managed research tools, including sourcing and evaluating new tools - Aided in training new starters in user research methods and best practices - Kick-started the agency’s artificial intelligence program - Clients included publishers (Times, WSJ, Telegraph), software (McAfee, SAP), pharma (Pfizer)
- Provided in-store client service with a focus on conversion and basket value - Transformed client complaints into sales opportunities - Trained other staff to Chinese culture and client management - Highest volume of sales, UPT and ATV across the store and while performing all required operation duties. - Met Harrods’ standards through all their mystery shopper experiences with scores systematically above 90% of satisfaction.
- Interviewed all new guests to identify visitor motivations and introduce selected services - Selection of information offered to guests based on frequent questions and feedback - Customer experienced focused enhancing of facilities and service quality assurance - Supervised staff operations ensuring a high standard throughout all resort - Trained on human nutrition, special diets and detox treatments