Greater Seattle Area
I build growth systems that turn ideas into movements. Over the past 15+ years, I’ve led growth and digital transformation across startups, Fortune 500 companies, and mission-driven organizations — scaling ARR from $0–$25M, stewarding $100M+ marketing investments, and building operating models designed to compound over time. Today, as CMO at the American Federation for Children, I’m helping build the infrastructure behind the first national school choice tax credit in U.S. history — combining audience growth, donor acquisition, lifecycle marketing, donor intelligence, and MarTech into a national growth engine. My work sits at the intersection of economics, creativity, systems thinking, and experimentation. I believe modern marketing has become too obsessed with optimization and not obsessed enough with meaning. The best marketers today are not just performance operators. They are economists, technologists, behavioral scientists, and storytellers. Because a well-crafted sentence can still move capital, change behavior, and create belief. I remain a believer that the 4Ps remain undefeated: Product, Price, Place, Promotion. Still elegant. Still true. Too many organizations become consumed by promotion alone — building sophisticated systems to distribute messages that were never meaningful to begin with. Underneath every dashboard and attribution model is still the same thing: one human being trying to say something true to another. Outside of my work in growth and marketing, I’m also the Founder and President of Ink & Ribbon Press, a nonprofit literary press devoted to poetry, craftsmanship, and the permanence of the printed word.
Responsible for building the marketing infrastructure, operating models, and growth systems required to launch and scale the AFC Scholarship Fund — a national scholarship-granting organization created to support the first-ever federal school choice tax credit. Leading audience growth, donor acquisition, lifecycle marketing, content, data intelligence, and MarTech strategy ahead of the program’s 2027 activation. Focused on building a measurable, scalable donor ecosystem capable of supporting millions of families through education freedom.
Ink & Ribbon Press is a nonprofit literary press dedicated to advancing poetry through craft, collaboration, and the permanence of the printed word. We publish poetry as art—producing finely made, small-run editions that honor language, design, and physical beauty in an era of convenience and disposability.
• Lead a team of over 80 SMEs in Marketing Communications at Stand Together responsible for Performance Marketing, Lifecycle, Organic (SEO, Social), Marketing Technology and Web & UX to maximize impact through embedding a growth mindset, delivering optimal organizational design, and operational excellence
• Led a team of growth marketers across various channels including paid media, affiliate, podcasts, social media, and ASO to drive growth and engagement for the #1 personal development platform, GrowthDay. • Developed and implemented strategic marketing initiatives to expand the platform's reach to over 190 countries, resulting in increased user acquisition and retention. • Restructured organization to deliver high-growth initiatives. Leading 15-person marketing and growth department as part of the executive leadership team • Launched personal development app achieving $1.5m ARR, 1.85:1 LTV:CAC, and 250k new accounts in 2021 • Improved Trial Conversion Rate from 35% to 59.5%, DAU/MAU: 20% to 26%
• Designed marketing and growth organization, diversified investments in customer acquisition, retention, and brand, and focused on recruiting top talent. • Achieved $18m Series-B Funding from Greycroft + Partners • Delivered $6mm ARR in 2020, forecasted $25mm ARR in 2021 • Increased eCommerce AOV by 24.4%, ARPU from $196 to $244, reduced M1 Churn Rate from 26% to 18%, and implemented new membership pricing and product strategy, increasing gross margin by 12% •Diversified media mix to reduce CAC by 35%, mitigating evolving data privacy laws (iOS14/IFDA/CCPA) • Implemented SEO best practices, increasing organic acquisition from 1.5% to 5.7%, developed ASO strategy, improving app conversion rate by 19%