Boortmeerbeek, Flemish Region, Belgium
Ik help bedrijven online groeien, via slimme strategie, scherpe uitvoering en een diep begrip van wat echt het verschil maakt in digitale marketing. Met meer dan 10 jaar praktijkervaring in e-commerce, retail en B2B heb ik een track record opgebouwd van meetbare resultaten in SEO, CRO en betaalde advertenties. Ik lever geen rapporten om rapporten te leveren: ik vertaal data naar actie, en actie naar groei. Wat ik meebring: - SEO: van technische fundamenten en migraties tot contentstrategie en AI-gedreven zichtbaarheid (GEO) - CRO & A/B-testing: conversieoptimalisatie voor webshops en websites - Google Ads / SEM: prestatiecampagnes die echt resultaat genereren - Digitale strategie & roadmapping: heldere prioriteiten, meetbare doelen - Webanalyse: GA4, GSC, SEMrush, SE Ranking, Microsoft Clarity Ik heb gewerkt voor merken zoals vanHaren, Colruyt en Lyreco, en leidde digitale marketingprojecten in meerdere internationale markten. Aan agencyzijde beheerde ik volledige klantportefeuilles bij eWings (Xplore Group), van onboarding tot oplevering. Vandaag werk ik als freelance digitaal marketingconsultant: strategisch denken gecombineerd met een doe-mentaliteit. Of je nu een sterke SEO-basis nodig hebt, een scherpere conversiefunnel of een compleet digitaal marketingplan: ik zorg dat het gedaan raakt. Open voor nieuwe projecten en samenwerkingen. Laten we praten.
https://greg-digital-marketing.lovable.app/ Ik help bedrijven groeien via een data gedreven strategie, digitale marketing en AI-tools
Within eWings, I hold the role of Digital Marketing Lead and work with both B2B and B2C clients. I am responsible for onboarding new clients, defining strategic digital marketing roadmaps, and overseeing projects from initial intake through to delivery. I carry end-to-end responsibility for SEO projects, including coordinating helpful content initiatives, analyzing performance, and making data-driven adjustments. I also analyze and optimize CRO programs for both webshops and websites. For these analyses, I use tools such as SE Ranking, Google Search Console, and Microsoft Clarity, translating insights into concrete optimization recommendations and growth actions. Next to client work, I also manage internal responsibilities including marketing, internship coordination, and documentation. eWings is a driven e-commerce agency, part of Xplore Group, that advises, builds, and optimizes e-commerce and digital marketing strategies — and empowers clients' internal teams to grow independently.
Within Lyreco's Next Gen project, I led the digital marketing efforts at corporate level during the rollout of an entirely new webshop platform. I drove the successful launch of 6 new webshops across multiple international markets, including Germany, Finland, and Austria, delivering strong results in terms of SEO and CRO. I owned the SEO foundations during migration and go-live, and optimized the customer journey through targeted CRO initiatives. Tools used include Google Search Console, SEMrush, Google Analytics, Microsoft Clarity, GetSiteControl, and Channable.
As a consultant placed by clearXperts, I provided digital marketing support for Colruyt Group. My focus was on SEO and online visibility, working within Colruyt's internal marketing team to optimize content and improve search performance. Tools used: Google Ads, Google Search Console, Digital Marketing Analytics.
As Online Coordinator at vanHaren Schoenen, I was responsible for managing and optimizing the online presence of one of the Netherlands' leading footwear retailers. My role covered SEO, Google Ads campaign management, product feed optimization, and web analytics. Key responsibilities: - Managing and optimizing Google Ads campaigns - SEO: on-page optimization and content improvements - Monitoring performance via Google Analytics and Google Search Console - Coordinating product content and online merchandising Tools: Google Ads, Google Search Console, Google Analytics.