Greg Twaróg •

Show Director | Creative Producer | Partner w John Weston Group

Warsaw, Mazowieckie, Poland

About

|||| Through goosebumps directly to beliefs |||| Crafting experiences that make people feel something style | Supportive Partner | Experienced Navigator | Brave Constructor | Impact Maker | tools <+>Interactive Tech <+>Spatial Storytelling <+>Practical AI <+>Unknown Beauty desires |||\ Storytelling brands with their own values. To fill every lack or void with the wildest thrills beliefs <+>Radical Playfulness equals Engagement. With a pinch of Bravery, it turns into Fame <+>Light, Sound, Visuals, and Scenography are the Languages ​​of Impact settings -- If you’re not prepared to be wrong, you’ll never come up with anything original. - Sir Ken Robinson. --

Experience

  • Partner | Head of Immersive Campaigns at John Weston Group
    Jan 2023 - Present · 3 yrs 7 mos

    As Partner & Head of Immersive Campaigns, I lead our experiential marketing division, transforming ambitious brand challenges into unforgettable live events. My focus is on merging creative strategy with cutting-edge production to build experiences that touch deeper and move people closer to the brand culture and values. Core Responsibilities: • Spearheading the strategy and growth of the agency's high-end experiential and event marketing services. • Managing the full project lifecycle for key accounts—from creative conception to flawless, large-scale execution. • Leading a top-tier team of producers and creatives while managing a project portfolio valued at over €3 million. Key Project Highlights: PEPSI │ Led all event activities for the 2024 "Thirsty for More" rebranding campaign (>30 events), including: a launch at Varso Tower, brand zones at SBM Ffestival & Dawid Podsiadło's stadium tour, and two nationwide roadshows with giant interactive installations. BBC | Hear the Planet │ Directed and produced a major audiovisual spectacle for the "Planet Earth III" premiere. The sold-out, multi-sensory concert featured top Polish artists, blending live music and stunning visuals to tell a powerful story about nature. PwC | Festival of Colors │ Executed a complex international event for nearly 1000 employees from 100+ countries, celebrating diversity through multi-zone workshops, immersive art, and an evening gala. PwC | Sparks of Tomorrow │ Producing a 2-day, 1000 guest, 10th anniversary event at Ergo Arena Gdańsk. The project features an immersive gala and a second day packed with unique and uplifting activities. DLA Piper | 15th Anniversary │ Produced a prestigious gala at ArtBox Experience, using spatial storytelling and immersive visuals to celebrate the firm's legacy. GALECO | Dachrynna │ Led the GTM campaign for a flagship product, culminating in an immersive launch at ArtBox Experience.

  • co-founder | Chief Metaverse Officer at MYVERSE
    May 2022 - Aug 2023 · 1 yr 4 mos

  • co-founder | Marketing Partner at Adquest.io
    Jan 2020 - Aug 2023 · 3 yrs 8 mos

    • Brand Strategy Design • PPC Campaigns Design • Online Media Buying • Performance Campaign Management • Product Strategy Design • Creative Branding • Event Production

  • Horeca Group (Warszawa, woj. mazowieckie, Polska)
    • Senior Event Manager
      Jan 2018 - Jan 2020 · 2 yrs 1 mo

      • Overseeing the executive production of up to six events at once, with a combined budget exceeding 3 million PLN. • Leading and nurturing the agency’s internal team. • Providing comprehensive support throughout projects, from the creative phase to production and evaluation. • Building long-lasting partnerships with corporate clients, including Ergo Hestia, mBank Private Banking, Reebok, Kulczyk Silverstein, Danone, Żywiec Zdrój, Nutricia, Grupa Żywiec, Beko, and Volvo Trucks. • Implementing innovative project management methodologies.

    • Creative Event Manager
      Dec 2015 - Jan 2018 · 2 yrs 2 mos

  • Co-Founder / Producer at Digital Cooperative Studio
    Feb 2010 - Nov 2016 · 6 yrs 10 mos

    Bringing together artists, creators, and investors in collaborative artistic and commercial projects. Production of the Digital Fashion Show – a fashion film festival. Events - A Shaded View On Fashion Film, Paris 2012 - Fashion Philosophie Fashion Week, Łódź 2012 - Berlin Fashion Film Festival, 2012