United States
• Creative, energetic product marketer with expertise across digital disciplines. • Extensive experience with strategic planning, delivery of marketing services, management of internet advertising media and experience launching new and ground- breaking offerings. • In-depth understanding of AI, machine learning, analytics, and SAAS landscape.
• Drove creation of robust pipeline of thought-leadership content including research studies, e-books, guides, and blogs o YOY Content Download increase of 150% - over $1M in sales pipeline • Refactored website infrastructure and deployed patterned design system site-wide o YOY Increases in Organic Page Views 183%, Page Depth 176%, Return Visits 88%, Conversions 60% • Built integrated cross-channel campaign strategy to support quarterly product releases with relevant content to serve all stages of sales pipeline across segments and verticals
• Owned the go-to-market strategies of AI-driven social listening products including insights, competitive research, market planning, positioning and impactful storytelling • Delivered differentiated product messaging, value propositions and features/benefit statements as compelling collateral to support product optimization and launches, and drive adoption • Built go-forward recommendations based on changing landscape of the market, competition, customer pain points, and SaaS trends • Identified opportunities for new revenue streams in creating and deploying new offerings, strategic partnerships and monetization strategies • Worked as a clear, concise and organized cross-functional leader - liaising with Product Managers, Research, Sales, and Accounts to deeply influence how our social listening products are perceived in the market • Speaking Engagements: Social Media Week 2017 & 2018
• Led initiative to open Dun and Bradstreet’s enterprise data to new customers through development of a B2C mobile application • Drove creation of product strategy and roadmap, including development of personas, use cases, clickable prototypes, and API-data maps • Built proof-of-concept, including plans for marketing, monetization, and sponsorships, to validate mobile application amongst C-level business leaders
• Key member of Percolate executive team that helped drive Percolate’s acquisition by Seismic • Owned go to market strategy which produced lightning strike moments for product launches of new analytics platform, codeless connectors, and Percolate Development Platform • Drove growth through demand generation programs that increased marketing influenced pipeline by 210% and MQL volume by 146% • Led analyst relations with Leader status in Gartner’s CMP analysis and Strong Performer placement in Forrester CMP Wave.