Mount Juliet, Tennessee, United States
Everyone has a talent, a gift; an ability that makes them exceptional. Among these gifts, the most remarkable is the ability to recognize the extraordinary in others. In the worlds of music and entertainment, there is only a handful of these ‘talent detectors,’ and of this small community, only a select few have been as consistent and successful as Greg Lucid. Growing up in the suburbs of Cincinnati, Ohio, Greg recognized early on the persuasive power of an artful message. Applying himself to harnessing that power, he attained a recording engineering degree at Florida’s prestigious Full Sail University. Next, focusing on the message itself, Greg attended Asbury University. There, he made the ‘lucid’ discovery that his skill was not in the art of performing on stage, but rather in the artful staging of a performance. Armed with this breakthrough, he shifted his sights to a degree in Media Management. And upon graduation, Greg Lucid was ready to generate some influence of his own. If everything you do prepares you for everything you do, then Greg and his creative team are more than prepared for what’s next. On the horizon are a series of new Lucid concepts; ranging from fund-raising innovations, and the marketing of motivational art, (to those who need daily encouragement), to a fresh approach in distributing necessities to the needy, through various non profit organizations. “I am not conventional in the way I work a business deal or create a new product,” Greg explains, “The old guard and the old way of managing entertainment brands is changing at a rapid pace. If we continue to do business using old school models, we will soon find ourselves out of business… I look for the creative, and then promote it – creatively.” Everyone has a talent, a gift; an ability that makes them exceptional. Greg Lucid’s endowment is not just the vision to see the talent in others, but also the insight to recognize the potential gift in every opportunity.
Lucid Artist Management (LAM), a company dedicated to recognizing and harnessing the extraordinary in others. Propelled by that creative mandate Lucid expanded his line-up to include not only music, but content creation and brokering, too; guiding the careers of recording artists, Jaci Velasquez, CeCe Winans, Sandi Patty, Mark Schultz, Cindy Morgan, William McDowell, Salvador, Master Illusionist, Harris III, Jonathan Cilia Faro, MARi, film composer Paul Mills and many others. More than a manager, Greg Lucid has simultaneously staged a few marketing coups, too. As a distributor, he has consistently and successfully by-passed traditional channels to create unique paths to the marketplace. Touting direct sales of over 1 million physical units, Lucid has distributed to date sixteen (16) #1 chart-topping records, including Bluetree, Richie McDonald, Nicole. C. Mullen, Jim Brickman, Mark Schultz and Ginny Owens, as well as winning a Dove Award of his own, for executive producing the platinum selling DVD, Mark Schultz –Live: A Night of Stories and Songs. And most recently Greg branched out, yet again, filling the shoes of Executive Producer on his first cinematic endeavor; the combination Live action/short film DVD, “Entangled – For Everything There Is A Key,” starring Master Illusionist, Harris III. Always looking for new ways to artfully stage the worlds of music and entertainment, Greg carved out a division of LAM called, Lucid Creative Services; a collection of gifted professionals from every facet of entertainment, dedicated to the goal of creating the extraordinary. Each of the team’s hand-picked artists, photographers, music supervisors, film scorers, web designers, writers, audio/video editors, directors and producers are capable of tackling any project; from websites and books, to live stage, TV, and feature film production.
Artist Manager Provide artist management services to clients on the Mike Atkins Management roster. including coordinating the efforts of record companies, booking agencies, and artist staff in the successful management of artists such as CeCe Winans and Sandi Patty. Responsible for every aspect of the artist career including their live shows, product releases, and philanthropic attentions. Responsibilities also included the generation of external written communication on behalf of both the agency and the clients. Communication included sponsorship proposals, press releases, and company policy statements. The role required a high level of information management, personnel and systems related problem solving, strategic planning, networking, contract- negotiation and administration, professional writing, and general professional relations on behalf of the clients. Oversight responsibilities included the hiring of all tour related vendors and tour/production staff as well as executing management based initiatives for client product marketing. Other artists on the Mike Atkins Management roster included: 4HIM, Chonda Pierce, FFH, Kristy Starling, Jaci Velasquez, Anthony Evans, Scott Krippayne, Wayne Watson, Sonic Flood and Point of Grace.
Associate Manager Assisted in building Plus One’s career through working closely with Atlantic Records, The William Morris Agency, and various publicists and promoters by being Plus Ones associate manager. Experience included advancing the various tour dates, coordinating travel, scheduling interviews and other day-to-day events that Plus One was a part of. Served as the road manager for Plus One during the Crystal Clear tour with Jaci Velasquez and worked closely with our merchandise companies, road managers, and production team for Mitchell Artist Management. Responsible for all administrative duties for Plus One and Aaron Benward.
Ichthus Ministries, WILMORE, KY Electric Guppy Records & Ichthus Festival Director of Operations Signing/developing acts on the Electric Guppy roster. Responsibilities included promotions, marketing, producing, and daily office activities. Responsible for obtaining interns and working heavily with the Festival Director and CEO of Ichthus. Second Stage Booking Coordinator Negotiated with other booking agents on artist fees, developed sound company sponsorships, managed the 2nd Stage including sound crew, security, artist relations, production, hospitality, and more.
SESAC, INC., NASHVILLE, KY Coordinator of Broadcast Licensing Reviewed legal contracts to assure SESAC was operating legally. Worked with regional broadcast licensing agents to identify any unlicensed facilities. Explained copyright law to television/radio personnel to ensure that all of SESAC songwriters were fairly compensated.